subject: Customizing Trade Show Displays with Colors [print this page] Customizing Trade Show Displays with Colors
The design and style of your trade show booth play an important role in promoting your company's products and brand image. Although there are many vendors who sell attractive trade show displays, exclusively made custom displays that represent your brand, logo and product design are more effective in striking the right note with the audience. Choosing the right color, along with design also has a much greater impact on the people at the exhibition.
Psychological impact of colors on people
Different colors symbolize different emotions and are proven to have varied effects on people. Use vibrant colors like red, yellow and orange, soothing colors like blue, green etc with black or white background but avoid dull grays and glaring bright colors that can put off the visitors. Choosing the right color for your trade show display backdrop, flooring, panels and the design is an important aspect to keep in mind, along with the audience's cultural and historical background, if you want your custom display unit to be effective.
Color scheme of custom displays
The color scheme you choose for your trade show display must be closely related to the product or service you are promoting. The colors of your custom display must transform and tune the customers' mood to suit the idea of the product, as soon as they step in to your booth. These colors must also be in sync with your brand colors so that the customers can recognize your stall even from a distance. In case you are hiring professionals to design and set-up your stall, make sure that they choose the trade show color scheme with your brand logo, the corporate colors and your marketing goals in mind.
The first thing that catches the customer's eye at a trade show, even before the brand name or product name, is the color of your stall. The color of your trade show booth is the first impression customers get of your product, and that can either persuade or dissuade them from coming to your stall. Use the right shade of color to use in the display, as it will have a strong impact on your customers and can remind them of your company or product every time they see it.
To choose the perfect color for your display, you can use tools like the pantone matching system, which is a color matching book containing the different shades of colors used by various printers, designers and exhibit houses for creating custom displays. Although you can check for color compatibility in the electronic proofs in PDF or .jpg formats, it is not advisable to do so as there can be a shade or color variation on different computer screens.
Custom displays will have the desired effect on your customers only when you use the right designs and colors to go with your product. If you want a custom display that meets all these requirements, give enough time to the vendors, designers and printers before the trade show, and avoid last minute preparations.
