subject: High Quality Email Lists to Build and Maintain a Good Customer Base [print this page] High Quality Email Lists to Build and Maintain a Good Customer Base
Email lists plays a pivotal role in an email marketing campaign. People do not mind receiving emails when a marketing pitch looks like they are trying to help them and has a personal touch. It is not the number of people you are targeting, but the quality of your email lists that matters. So try to build your email lists(opt-in and high quality) using a sign up form in your website or blog.
But building an email list can be so tedious if your website is not having a good traffic, it may consume quality time as well. In this case you can think on purchasing an email lists from a list vendor. But you should be very careful while selecting your marketing list. It should be updated and targeted. Email lists collected for one company may not be useful for other company.
Still email marketing holds an important position in it's ability to reach out to the potential customers in a cost effective way. So the importance of target audience's list has become a vital part of your online marketing initiatives.
Deliverability- the percentage of emails that would reach their intended recipient is very important in email marketing. To have high deliverability, the lists which you use for email campaigns should be fresh and updated. Marketers should practice the art of email list hygiene and bounce management.
With the help of a high quality opt-in email list, marketers can quickly plan and execute email campaigns and beat the exciting technologies like twitter and facebook.
