subject: Website Optimization – Key to Increase Your Visibility [print this page] Website Optimization Key to Increase Your Visibility
Although you might have spent thousands of dollars on website development but do you guarantee that your customers are able to locate it? Are you noticed well enough over the web? The degree to which a website is optimized has a direct bearing on the company's visibility and thereby penetration amongst its customers. Hence the focus should not only be towards launching a fashionable website but also ensuring that it is truly optimized, indexed well and occupy a highly visible space in major search engines and web directories Now the question arises what creates this visibility? Can it be controlled? The answer is yes we can control it.
Search Engine Marketing (SEM) is a technique which aims to maximize the visibility of a website and its web pages. This could be done either through Paid Placement of website or through Search Engine Optimization (SEO).
Paid Placement as the name suggests is a paid service in which website owners pays a fee to get a prominent exposure and high ranking. Alternatively the pay per click advertising would cost the website owner only when the website gets clicked by a user. It is a short term strategy and allows greater control over the placement of a website in the search results of search engines and web directories and ensures measurable return on investment for the marketer.
Search Engine Optimization (SEO) also aims at enhancing the visibility of the site as well as making the web pages relevant for the search engine and its users. This can be done by ensuring that the content of the website is targeting the correct set of audience. Powerful and convincing content, proper naming of page titles, filenames, making the metatags optimized makes it easier for the spider to index the website better. Using exact set of key words and their appropriate placement in the web pages increases the chances of improved ranking in the search results.
Apart from this, other sources of enhancing traffic to a website include RSS/XML feeds, Press release, blogs, Articles, Descriptions, User groups etc sprinkled with exact keywords. Every time exact keywords are optimally used through these sources, which might alternatively have the site's backlink, ensures that indexing of the website improves.
This implies Search engine optimization is a powerful tool in the hands of a marketer to market his website well over the web. SEO should be therefore looked upon by companies as an investment and not a cost as it aims at enhancing its chances of getting fairly noticed over the web.
