subject: Hidden Costs Associated With Trade Show Exhibits [print this page] As with most of life's purchases, there are hidden costs that go along with trade show displays. The main hidden expenses include online purchases of displays, long-term shipping costs, and maintenance costs. Being aware of these costs will help your company learn how to avoid them.
Online Purchase Of Trade Show Displays
In today's world where the internet and online shopping have skyrocketed in popularity, more and more companies are able to make a living by selling over the internet. As in all sectors, more companies that manufacture portable trade show displays have become established, and these displays are sold online at discounted prices when compared to local retailers. Such competition has driven down the prices of trade show exhibits, and created an area where exhibitors can spend less money than they would have a few years ago. However, there are certain things to look out for.
While internet retailers usually allow you to purchase something without ever speaking to someone, the consumer must be educated about their possible purchase. Beware of displays that are cheaper than all the others - you get what you pay for. It is worth spending a little more for a nicer, sturdier display that will send out a stronger image of your company. First impressions are important, and it would be very detrimental to have a trade event exhibit that looks as cheap as it was.
Make sure you order a display from a well-established company, preferably one that offers lifetime warranties on their displays, and has testimonials and product reviews on their website.
When buying online, another huge hidden cost that may arise are the shipping and handling fees. Be sure to read the fine print carefully. If a few companies offer the same displays at similar prices, take the time to compare the shipping costs to get the best value.
Long-Term Shipping Costs
Exhibitors must also take into consideration the costs of shipping their trade show exhibits from show to show over the years. It is great to have a durable product that lasts decades, but think about the size and weight of a display prior to purchase. Consider portable or pop-up style trade show displays that consist of expandable aluminum truss frames. These display frames can usually pack into only one shipping case. Look into other, more portable alternatives that are on the market, like banner stand displays. No matter what you decide, factor your long-term shipping costs into the equation.
Maintenance Of Trade Show Displays
Some other long-term costs related to trade show exhibits include graphic updates and generally maintaining the display. In terms of graphics, companies often change their logos, or expand their product line. Find out how much the display company you choose charges to replace graphics to avoid surprises down the road. Concerning maintenance of the display, remember that exhibits can get handled roughly over the years, especially in the hands of mail employees. With a high-quality, well-constructed display, you won't have to worry as much about damages. However, find out from the display company about their policy on repairs.
By knowing the hidden costs related to trade show exhibits, companies can do their best to avoid them and keep their marketing budgets in line.
