subject: Thinking Mind: Excellence and Success [print this page] Thinking Mind: Excellence and Success Thinking Mind: Excellence and Success
In the era of globalization what we appreciate is excellence in every thing. Right from products, services, to the working of government what we expect is excellence. Excellence has no background, no nationality, no caste, no religion, no language, and no region but yet when you hear excellent music you cannot escape appreciating it, when you watch good movie you cannot stop yourself from admiring the performance of entire team behind the production of movie including the star cast. When excellent work is done, the creator is perfectly sure that the work is excellent and is bound to be a success.
Excellence is a single word but can bring happiness in life of billions of people across the globe. Whether it is the work of professionals like medical practitioners, teachers, engineers, actors, or local administration, business, agriculture or governments what we admire, appreciate and expect is excellence in all such activities and many more as the list of activities is endless. The message is simple do what you love and love what you do and aim for excellence in your venture. Right from cup of tea from street vendor to branded apparels what people love is the quality of the market offering and its perceived value. Be sure that if market offering is providing high value to customers that is benefits in terms of functional utility and other psychological benefits like satisfying ego and esteem needs are more than the cost of acquiring market offering in terms of monetary payment and other efforts to buy the market offering like seeking information about market offering, comparing the market offerings, investing time and energy for identifying the best market offering etc. than such market offering whether it be product, service, place, person or idea is bound to be a success. A good word of mouth is the best publicity the market offering can achieve. Excellence is a small word but it can change the fortunes of huge world.
Excellence must be the sole goal in our efforts to serve and profit from the community. We should have passion for excellence and love for what we do as learners, students, professionals, employees, entrepreneurs, or government. Remember if you fail in excellence, you will never achieve long term success. People buy brands as they perceive high quality in branded offerings, but if brands fail to deliver quality then consumers are not fools to pay high price for such brands. Brands to remain as brands have to be qualitative and satisfy customers. This is true for all market offerings whether it be product, service, person, place, idea, property or experience. Contrary to popular perception that public memory is short, it is well known in marketing that a satisfied customer speaks favorably about market offering to only four people whereas dissatisfied customer bad mouths about market offering to eleven other people. The bad word of mouth spreads faster than good word of mouth. The principle of excellence is applicable every where be it business, service, sports, defense, administration or government and is the only way to earn long term success. The article which you are reading is also subject to the principle of excellence. Brand preference, brand loyalty, brand patronage and clients can be earned on long term basis by excellence. Remember the goal by Diego Marodona in 1986 Soccer world cup quarter final match between Argentina and England when he passed four defenders to score marvelous goal or remember Don Bradman's record test average of 99.94 or success of Indian sportsperson in recently concluded common wealth games and Asian games all are the result of excellence and will be long remembered.
