subject: Why Buy A Domain Name That Is Established - Fast Track Your Web Presence [print this page] One of the first things prospective web site owners have to consider is a suitable domain name. This is usually the part of the process that causes the most head scratching and is getting ever more difficult as the web population increases. To ease this process one can buy a domain name that is already established.
The whole purpose of a domain name is to give what is otherwise a simple numeric entity a recognisable face. This name should, ideally, be directly related to the sites purpose and short and striking enough to be easily remembered.
The true power of domain names is locked up in the name itself. Generally the shorter it is and the more accurately it defines the target's purpose the more effective it will be. This is not an inviolate rule and a longer or less descriptive name is not the end of the world. One should however try to adhere to these principles as closely as possible.
This power is not to be underestimated. A really effective domain name can exponentially increase traffic to the target site and thereby potentially mean the difference between success and failure. For this reason it is critical that one be prepared to pay the price for a good domain name right from the start.
Buying established domain names do away with a lot of the guess work involved by allowing the purchaser to pick a domain that has already proven to be successful in attracting traffic. Although this does away with the trial and error guesswork this process can still be pretty difficult.
Many web operators allow domain names to expire for many reasons and these are often the easiest and cheapest buys although not always the best in terms of efficacy. After all nobody ditches a winner for no reason.
The two main methods of buying domain identities are established is to buy through a broker or negotiate directly with the domain owner or administrator. The latter method is not for the inexperienced newbie though. Smart owners can take the initiated buyer to the cleaners, so proceed with caution.
The safer option is to buy through one of the many domain brokers. This method takes the load of the buyer and although a commission is charged on the purchase it is really worth it for all the hassles it saves.
When it comes to doing any business time is precious and when you need to get active in a hurry it really makes sense to buy a domain name that comes ready loaded. It can make a serious difference and is well worth any effort it takes.
