subject: International Packaging Requirements [print this page] International Packaging Requirements International Packaging Requirements
Packaging needs vary with the demographic variations of a place and with the ever growing export market and opportunities the importance for international packaging has increased all the more. Mentioned below are four key considerations which should be kept in mind while catering to the international market.
Market Knowledge
With International packaging requirements the very first thing to consider is the kind of place or market wherein the product is being marketed. Small little thing like the popular design trends, consumer purchasing patterns, competition etc. play a major role in the development of a package design for a particular country, city or town. You might never know, how your ignorance about the target place can backfire you. For example, you might end up using a symbol or color which is not considered well in the particular country's culture and thus, it might affect the sales of the product. Hence, make sure that you have an in depth knowledge of your target market's culture, tastes and preferences before making a package design decision.
Regional Translations
Since the languages differ with the geographical variations, translating the copy on packaging becomes almost indispensable. Though it is important from the legal aspect too, but the problem arises when the actual copy gets deluded in the regional linguistic nuances. One should always remember that language is subjective and thus, can be perceived differently by different people. So it is wise to scrutinize the copy multiple times or even go for a second opinion so that the important copy like tagline etc. comes out exactly the way you expect it to be.
Rules and Regulations
The rules and regulations of the targeted country should be given foremost importance as one is expected to maintain the professional ethics in another country all the more. Thus, follow the rules prescribed by the country authorities regarding packaging and designing and try to give your best shot at international Packaging within the marked limits.
Color Tones
Be sure of the color tones well in advance if you are planning to outsource the printing project to the international vendor, as the color tones differ at different places. For example, US uses Pantone 186 while this is not the case in the Asia and Pacific rim thus 'crimson red' might have a different tone in US printing presses as compared to the Indian presses. Hence be sure with it in advance to maintain the design and color aesthetics of your product package.
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