subject: Ring Binders - Which to Go For - 1 [print this page] Ring Binders - Which to Go For - 1 Ring Binders - Which to Go For - 1
It is not necessary to follow the herd and opt, for instance, for a zipped ring binder. Bandwagons are all very well but you can get lost in the crowd.
Ringbinders last, and for some time. Certainly you would expect more than one year from a quality leather ring binder, so targeting is essential. There is little point in having your logo left in the office drawer. If you pick the right product you can ensure that it will be used and frequently.
Before deciding on which ring binder to go for you need to work out who your target is. Is he someone who will use a zipped ring binder as a daily tool? Is their self image such that only a quality leather ringbinder will satisfy them? What purpose will they put any ring binder to?
If you run seminars then there is little doubt that there will be a role for ringbinders. They can set the tone of the specific course from the start. If you have invested in leather ring binders then it will be apparent to the attendees that you are treating it seriously. The obvious implication will be that so should they.
If the course notes are collated in a simple to use and access ringbinder then not only will the planning and research be obvious but it might stop that irritating note taking that can be so disruptive. Your Power Point presentation will be replicated in the notes so the students, realising that the zipped ring binders will be very useful to them, will then carry them around, giving them easy reference not only to what they have learned but to your logo and corporate message.
If they have graduated from a course with a distinct reputation for excellence then they will want others to know about it and what better way than with the ring binder, the box it came in. A quality leather ring binder, complete with the course name and your logo on it, will be produced at the high level meeting where others will be confronted by it.
And do not underestimate the importance of massaging conceit. What better way of doing so than with ringbinder which shows what you have done. A zipped ring binder laid on the conference table with the name of the course displayed can be as subtle, or obvious if that is what is desired, as needed to show that they have been there, done that.
The right ringbinder for both the occasion and the person can give off a powerful signal.
For help, advise and guidance on what products are right for you speak to a professional promotional product supplier who is a member of both UK trade associations, PROMOTA and BPMA, sales@leighmans.com.
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