subject: Perfect Catalogs for Your Target Market [print this page] Author: Kaitlyn Miller Author: Kaitlyn Miller
Marketing through catalog printing, means creating catalogs that should be perfect for your target market. While you can have a general color catalog for the general market, specific catalog items can in fact be aimed more specifically to certain people to get the best impact and interest. You have to do a couple of things correctly to make this possible for your catalog printing. First you will need to know the perfect design and message. Knowing the perfect design and message To know the correct design and message to put into a color catalog to woo a target market, you will have to research. There is no way out from doing a little homework and knowing about your market. It is important to know what your target market prefers, what they can understand and what they will be entertained with. Know these factors should let you create the best design and best message to put out in your catalogs. By letting people see, hear and understand what they want with your catalogs easily, they will respond to it better, giving you a perfect catalog for sales. Knowing the right quality to use The perfect catalog does not necessarily have the perfect and highest quality. In fact, the perfect catalog for a certain target market means adjusting the quality to something that is just right for the consumer. For example, an expensive looking high gloss catalog is always usually best for higher class consumers. While some middle class to lower class consumers will be glad to look at great looking catalogs, most will actually just be turned off since the catalog just looks too expensive. On the flip side, Low quality catalogs should be able to convince lower to middle class customers quite fine, however, higher class customers will just think that the products are cheap and inferior just by looking at the catalog. So as you can see quality plays a major part in terms of target market. Pay attention to what quality catalogs your target market will want to pick up, and maintain your quality there. It is better to adopt it to get the most attention from the people you want to attract. Knowing the right size Finally, size matters when trying to aim a catalog at a target market. Different people have different preferences of what kind of catalog they will carry with them. For example, consumers of highly complicated gadgets like cellphones, computers and cameras always want good and information filled catalogs that are usually big. However, if you use that kind of size for a catalog that shows little things like accessories, then most people are viewing the catalog will be turned off as to how long it is. So try to see if your market likes big sizes or small sized catalogs, it should be a subtle but effective technique to get people to accept your catalogs wholeheartedly. To sum that all up, you have three major issues in creating color catalogs for a specific target market. The design must be right for your target market to understand it and relate to it, the quality must be fit for the class you are marketing to, and the size should be managed so that people will be able to accept and take away the catalog. Achieve these three objectives and more or less you get a nice color catalog perfect for a certain target market.
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