Have you ever wondered what eBay buyers REALLY want? Yes? ... Well, I came up with this really cool software tool which finds out exactly that! Plus, the data is extracted from the BEST POSSIBLE place imaginable! ==> the eBay Want It Now section.
Want It Now lets eBay buyers post requests for hard-to-find items and allows sellers to respond to those requests with eBay listings. There are several thousand posts everyday from hungry buyers looking for the stuff they REALLY want to buy!
So how does this unique software work?
It simply collects the Want It Now data from the desired eBay web site, then analyzes the posts finding how frequent certain word combinations occur. Additionally, the total number of responses corresponding to the word combinations are extracted.
More importantly, the number of occurrences and the number of responses are used to determine the 'Yen Factor' of the word combination revealing a possible product idea or niche area.
The Yen Factor is a quality factor that ranges from 0 to 10, where 0 is not good and 10 is the best. This factor basically tells you if the word combination is good or not so good from a marketing point of view.
Let me dig a little deeper ...
Say there are 26,000 posts in a certain Want It Now section. You could imagine that certain word(s) will occur several times in 26,000 posts! The idea is to find out what these words are!
From a marketing point of view, the more times a certain word combination occurs the HIGHER the DEMAND. The fewer number of responses for that certain word combination the LOWER the COMPETITION.
Therefore, the best word combinations are ones that have HIGH DEMAND and LOW COMPETITION ... that's exactly what the Yen Factor illustrates.
