subject: Paid Links: Is it An Ethical Practice? [print this page] Paid Links: Is it An Ethical Practice? Paid Links: Is it An Ethical Practice?
Most of the SEO experts and companies still follow the same old technique of paid links for increasing Page Rank and rankings. Google had warned not to go in for paid links but still many companies continued to buy links. Additionally, in September 2010, Google removed the plug on paid links which affected thousands of sites, as they lost rankings in Google within a week. This entire problem arose due to paid links. If you don't want your keyword ranking to go down in Google search engine it would be better if you choose a SEO company that avoids buying links and opt for natural and other link building strategies.
If you prefer paid links, then you might face the following problems:
Buying and selling links is a high risk activity.
You have to spend money as well as have sufficient time to monitor if this technique really works. On the contrary, if this technique does not work, your time and money would go for a waste.
If search engine finds out that you are practicing unethical methodology, it would strongly impact your organization as your site may be penalized by the engines.
If you practice unethical ways, you may get high ranking in the beginning but that will not remain constant in the long run. It would be better if you don't indulge in paid links as it is a vital part of your link building campaign if you want to succeed in your internet marketing.
If you want to increase your internet marketing business, then the best way is to choose a SEO company that prefers natural or other ethical link building strategies than paid links. A natural link building may be slow but is consistent. Building strong content can attract natural links. It builds a real audience and actual in-person relationships. Great content attracts many people and builds your brand. Natural links can be obtained by having good, relevant, accurate content on the website.
There are many SEO companies that don't opt for paid links, link buying and selling as SEO practices. They generally don't go in for paid links as it is not effective in the long term. Most SEO companies follow other link building strategies as it would create good results and would also be less risky for their client sites.
If you get away with paid links, you'll achieve great rankings.Google already has copious ways to find out paid link identifiers in their algorithm, plus they also have the option that any person can report about paid links in their Google webmaster console. So if you are still planning in for paid links do get out of it soon before your site gets penalized.
