subject: Three Secrets Behind Smartphones [print this page] Small, pocket sized and weighing less than 200grams the Smartphone has all the power of a desktop computer and travels to and from your business on a daily basis. To a lot of users, they are their lifeline to the outside world but are you able to grasp this technology or are you unsure of how to?
Secret Number One
All Smartphones can connect or have the capability to connect to the internet. This is through the Telco services such as the 2G, EDGE, 3G or upcoming 4Gnetwork OR a wireless Hotspot network. Knowing this means you can target these customers to use your wireless network through specific advertising targeting customers who use technology.
Most Smartphone users are aware of how they can connect between a cellular (2G and 3G) network and a wireless network hotspot. Once they are aware that they can connect, most users will try to browse the internet to confirm the internet connection is working. Known as a speed test or piggy backing this will determine whether your network is reliable or not.
Secret Number Two
Forget about carrying a diary, calendar and photos around, Smartphones do all this for you. Simply put, a Smartphone is a portable library of different services bundled into one. Someone could be browsing through your store, checking their email and talking to friends at the same time.
A lot of the Smartphone applications target social media such as Facebook and twitter. Smartphone applications are one of the most popular ways to advertise a business, communicate and share information. Most are generally cheap and are easy to obtain.
Secret Number Three
Most Smartphones these days have the capability of be used as NFCs (near field communication) which basically means that they can use the phone as a credit card to purchase items within a store. Examples of this technology include mobile purchases or mobile ticketing for public transport. Wireless networks and Smartphones allow for greater efficiency for both consumers and businesses alike.
Most businesses are starting to recognise that wireless technologies and wireless devices are the way of the future. Consumers using smart phones have large amounts of information easily accessible to them, making them savvier and technologically aware.
