subject: Keeping Your Company Visible [print this page] Achieving visibility for your company can prove quite challenging when you are trying to grow your business on a small budget. It may require a little effort and ingenuity, but there are some great ways to gain attention for your small business that will cost you next to nothing in overhead.
The best way to encourage foot traffic for your business is to host an interesting event. This can be anything from a wine reception to an open-mic event. If there is enough interest, these events can become regular community gatherings. They are a great way to attract people to your business and can even develop into their own lucrative ventures if you begin selling promotional items such as t-shirts for the event.
Offering classes is another great promotional strategy. If you own a health food store, for example, you can offer classes on ways to boost energy levels or live a more green lifestyle. You can use the class to market your products and may even offer a discount to encourage students to purchase the items.
After hosting a few of these events, word will likely spread and people may begin to look forward to your events on a regular basis. Promotional souvenirs from the events will be a great way to gain exposure for future events. Items as small as a matchbook or logo pen are very effective at drawing attention to your business.
With a little diligence, you may even be able to secure free advertising for your event. Publications that would not be open to marketing your product or service for free are often more willing to advertise a class or entertainment event for free. Pretty soon, you may start to wonder who ever said nothing in life is free!
