subject: Niche Marketing- Going Deep Into Obscure Topics [print this page] The concept of niche marketing has been around for some time. Lots of people now make money out of small sites that revolve around very specific topics. Like everything else online though, this income generating model has evolved for the better. Whether you've been into this for years or just discovering it, you can capitalize on better strategies.
It didn't take a lot to master niche marketing in the past. All it took was to pick markets that were underachieving. This didn't necessarily mean that they provided few opportunities to earn. The profit potential was around but competition wasn't too high. Marketers could use low competition levels to their advantage. They just had to make sure there was an existing demand for products in these niche areas. Once demand levels were identified, all that was left to do was to make information products to sell. This niche internet marketing strategy required marketers to have several different areas of concentration. For some, this meant having to concentrate on a hundred or more sites.
A newer approach to this model no longer requires marketers to spread wide. They can now choose to focus on fewer specific topics. This can make better sense, considering that it is easier to promote or market a limited number of sites. Some however are doubtful that they can succeed at this new approach. This is simply because mini sites with obscure topics don't have a lot of customers. How can marketers make a lot of cash when they only focus on limited niche markets? The answer is simpler than you think. All that needs to be done is to go deep into your limited areas of concentration.
Some people have the impression that going deep involves building more complicated websites. This doesn't have to be the case. The real definition of going deep is exploring the possibility of creating more related products to sell to the same customers that have already purchased your first line of products. If you have a site with a long line of varied sub topics, your existing customers may find your new information products interesting enough.
This newer approach to niche marketing will obviously require a little more effort. You need to spend more time on market research before you even launch a site. What you need to determine now besides the existence of a customer base is the depth of a specific topic. Some topics are shallow in the sense that you can only sell one or two related products. An e-book about heartburn for instance is somewhat of a dead end because there is little else that you can sell your customers after they've found out how to solve heartburn. Always look for a topic that has various branches to it that passionate individuals would be happy to discover.
People still actually make money out of the old niche internet marketing model. If you want to improve the way you manage your sites and the manner in which you generate income, you should explore the new approach to it. You might find this a far better way of doing things.
