subject: Link Building: An Essential Part Of Search Engine Optimization (seo) [print this page] Increasing the link popularity is not an easy job as there are specific rules define by search engine like Google. The website having maximum number of back links pointing from authoritative websites is considered as a good website. Google as a search engine giant uses a link analysis algorithm which determines the relevance or importance of a page; it also plays an important role in term of page rank (PR).
Search engine optimization (SEO) companies make a great effort on building the number of links that point to your website. The back links from highly authoritative and related websites are considered to be best by search engine. Some commonly used methods for link building are:
Article submission
Directory submission
Search engine submission
Blog commenting
Forum posting
In article submission the SEO consultant write quality articles containing links of your website, the title and content of that article is relevant to your website and then submit it to the top article sites. Article standards are developed by SEO professionals there are certain requirements which every author has to fulfill. As article submission sites allow link backs for SEO, so they have allowed limited links. The link back must be a keyword relevant to your website and keyword density must be between 2 to 3 percent.
Blog commenting is one of the useful ways to get links back to your website. There is increase in the ratio of writing blogs and blog commenting. People having idea about it are using it in an efficient manner. It not only allows the link back but also makes you and your website visible to others. As other people will also comment on that blog, there will be a useful discussion and it will increase you web presence as well.
Directory submission service is a great way to get your site discovered to be listed in website directories. Directories are places where visitors surf to find websites, just like they do with search engines and not only do directory submissions to attract increased traffic but they likewise increase your search engine ranking. Directories are frequented by prospective customers and thus, directory submissions continue to be an important part of any SEO campaign.
