subject: Search Engine Optimisation Companies In Essex [print this page] When searching for a good Search Engine Optimisation company beware of the many conmen operating behind an email address and well manicured website. Gone are the days when you could pay your money and sit back and wait for results.
Unfortunately there are many unscrupulous companies offering services then failing to deliver.Reports of search engine optimisation companies coming up short on what they claim to deliver are rife with unsuspecting clients being charged up to 300 for free services like submitting sitemaps to Bing and Yahoo!
So how do you find a good Search Engine Optimisation company? The first thing to do is study the industry for a while and get the feel of the marketplace. There are thousands of search engine companies offering services and vying for your money so your choice is huge. Do not rush into any decision until you understand a little about what you want to achieve.
Do a few searches on line and speak to a few companies. Try and find a company that offers the chance to speak directly with a search consultant not just a salesman. When speaking with salesmen directly unless they know SEO very well you will not be able to find out what you will be able to achieve as most will be too busy trying to get you to sign a contract.
Most salespeople are on commission so will push for the sale as soon as possible. Try and get to speak with the person who will be actually working on your site. Ask for a strategy document so you can refer to it throughout the campaign. A good reputable SEO company will provide reports to clients on a monthly basis and should include a ranking report to determine your rankings in the search engines.
Look through the companies website and find some testimonials from previous or current clients. Do not take for granted what they have said on the website actually contact a few companies yourself and ask them about their experience with the company. Find out what the company offered and if the company delivered on their promises.
A major part of any search engine campaign is keyword analysis. Look into the keywords closely and make sure that you choose keywords with good traffic not obscure long tail keywords. For example anybody can rank well for terms like 'female driving instructor in the Chester area' but what is the point when few people will ever type those terms in.
Google offer a free tool which gives rough estimates on search volume for keywords. Some companies will offer a results based service which can be valuable as shows that the company has confidence in its own abilities. No company can guarantee first place in the search engine results so be wary if offered such a service. Never sign a year contract unless you are one hundred percent certain that the company can deliver.
