subject: How A Blog Can Improve Your Business [print this page] Setting up a blog is one thing, promoting it is different altogether. From the very start, it is important to keep branding in mind. For example, the domain name you choose should be easy-to-remember, relevant, and has a classic ring to it. It should be able to represent your brand and business over the long term. It also helps if your domain name has your main keywords that you want to target in the search engines.
Once a domain name has been chosen, the next step in brand building is to customise a logo. A well-designed logo gives your brand a unique identity. If you use a compelling logo to help people identify with your company, expect that this to yield long-term benefits. The domain name, web hosting, and corporate identity kit - including the logo, lays the groundwork for a successful blog. After these steps are finished, the following can further cement your place in the blogosphere:
Writing Attention-Grabbing Headlines
Every successful internet marketer attributes much of their achievement to good copy. Don't underestimate the written word on the web. Strive to create good headlines each time you write. Some tips include keeping it short by limiting it to 50-60 characters. Take note that punctuation and spaces are also counted as characters.
The headline is very important and should describe the article content on its entirety. For example, if you're reviewing a gadget or a movie, the name of the device or the title of the movie should be mentioned. Likewise, the concept should also be used in other forms of writing, whether it is a scientific article or simple blog post.
Promoting Your Blog
With the huge number of blogs crowding the blogosphere, it is difficult for an average blogger to get heard. The solution? Be above-average. Promoting your blog could be time-consuming but it is definitely a worthwhile effort. Having a good relationship with bloggers in your same field is an effective way to increase brand awareness. These networks give you guest posting opportunities and open up a whole new world of possibilities.
Another benefit of these blogging relationships is of course, link backs. The more relevant links you have, the better for your blog. Many successful bloggers say that creating a blogroll could be advantageous too. Listing your favorite blogs can get your site noticed not only by your "idols" but it will help you establish a better relationship with readers since they are able to relate with you better.
