subject: How to Generate Cheap Mortgage Leads Using Mortgage Flyers [print this page] How to Generate Cheap Mortgage Leads Using Mortgage Flyers
If you are a mortgage professional looking for a way to generate cheap mortgage leads, one quick and easy strategy is through the use of mortgage flyers. All you need is your computer, a color printer and a basic flyer template, and you can be generating leads from real estate agents and for sale by owners.
Even experienced real estate agents have trouble understanding mortgage payments. And homeowners trying to sell their homes themselves have an even more difficult time with this. But to better help them sell homes, it helps to understand a few different financing scenarios. Not only understand them, but also present them in a way that make sense to prospective home buyers.
Let's say that a real estate agent has home listed for $200,000. If you can provide him a mortgage flyer that details 3 different financing scenarios (ie. a standard 30 year fixed loan, a 15 year fixed loan, and a 7 year adjustable rate loan), he will love you for it. Mortgage flyers are great because they give buyers are more accurate idea of what it will cost them to own the house for sale. And in many cases, buyers are pleasantly surprised by the fact that when you break down the numbers, paying for a home is less expensive than they would have guessed. Effective mortgage flyers will also include insurance and tax amounts into the monthly payments.
The situation above is even more true for individuals looking to sell their homes themselves. Generally, these people have very little experience with mortgages and almost never can present potential buyers with multiple financing scenarios. How can you turn this opportunity into cheap mortgage leads? Simple. You offer to create as many mortgage flyers as they need. In exchange, you just want to be able to help potential buyers with their financing options. The home seller wins twice! Not only are they getting mortgage flyers to help them sell their homes faster, but they also have a mortgage professional working with the buyers to ensure that all the proper steps are taken to secure a loan that will close.
Why go out and pay for those expensive (and usually re-hashed) mortgage leads when you can generate your own steady stream of cheap mortgage leads from two powerful source (real estate agents and FSBOs)?
