subject: Affiliate Marketing- Key Survival Of Many Online Businesses [print this page] Affiliate marketing is most probably the key to the survival & progress of plenty of cyberspace businesses. & this is why affiliates are being sought everywhere by every online company. One traditional marketing arm won't be sufficient for one online business that will be competing with other online companies which are offering the same products & services. Thus, affiliate marketing is vital.
Fortunately, plenty of people with business blood in their veins realize the important role of affiliate marketing in e commerce. & conducting affiliate marketing seems like a relatively easy technique that even a person without a master's degree in business can do it. This is why there are plenty of affiliates signing-up every day. These new affiliates are supposed to open the doors of new leads for the online business. But nothing like that is happening.
Plenty of affiliates are not earning money & they find no significant activity going on in their web-sites. Is affiliate marketing a mistake? The answer is "no". This practice is based on sound marketing concepts. & the major reason why most affiliates don't earn money is that they have committed one or more of these mistakes.
Mistake #1: Hard Selling...
An affiliate must not do "hard selling", which is fundamentally shoving the product down the throat of the customer. An affiliate should leave the "hard selling" part to the web-site of the online business. The affiliate's own web-site should not contain anything that resembles "hard selling".
What an affiliate must do in his web-site is to "pre-sell". To pre-sell is to slowly convince the visitor of the importance of a service or a product by having excellent, information-laden, & authoritative content. Then, the affiliate will "suggest" an action for the visitor, which may be to check out the service or the product.
Mistake #2: Flashy Web-sites...
An affiliate is supposed to answer the need of the visitor, which is to receive information. This means that the affiliate's web-site should have information. Unfortunately, some affiliates are lured in to making their web-sites in to one electronic show, in which there's plenty of banners & plenty of "blinking" features that seek attention.
If there's plenty of banners & little content, the visitor will most probably roll his eyes & hit the back button.
Activity in the affiliate's web-site can be increased if the website's URL ends up in the results page of search engines. Otherwise, the affiliate's web-site is doomed to silence. It basically becomes a lifeless stone in the ever increasing world of e commerce. A person who intends to make more money in affiliate marketing should re-evaluate his web-site & select if they has committed the mistakes described here.
