subject: Yahoo Store Redesign Give Your Store A Better Look [print this page] Do you own a Yahoo Store since long? Do you own a Yahoo Store since long?
Yes. I owe an ecommerce store running online.
Do you think to redesign it?
I think so.
There are many reasons that you think of redesigning of your Yahoo Store.
Very first reason will be its under performance. It may not give you expected RIO. Higher bounce rate is one of the causes of it. Yes, visitor comes to your site opens a page and then exits the site without going further.
Why?
Lots of possibilities are there. Your Yahoo store may not have good navigation. There may be uninteresting content like texts or images. Outdated and excessive content can disappoint the users. People seek some promotional offers like discount coupons, free stuff over purchase, etc. and you are not offering them anything. You may have witness that many a time shoppers added items in to cart but there is no final purchase. The reason would be your check out process. It may be lengthy or involving more steps than usual.
There are other possibilities like your business growing rapidly and your existing design is not capable to handle it well. Then you have to think for redesign. Yahoo store designing allow you to add extra features you want. If you find a developer or a company who knows RTML, a language of Yahoo store, they can customize your store at any extent and can fulfill your all expectation very well.
What ever may be the reason but remember to carefully choose a programmer or a team who take care of following aspects during redesigning of your store.
Good Navigation
Good navigation is must for a good site design. At SEO point of view your users have just two clicks away whatever they want. No broken links. Products must be categories properly. There should be enough category pages.
Good Content
Products images are important part of ecommerce design so take care of good, crispy and high resolution images. Images must have zoom property so user can see it well. Images should be taken from many angles so visitors can visualize your product better ways. Texts must be well readable, informative and with call of actions so it tempted your customers to click for purchase.
Offers for Promotions
Every business needs some kind of promotions. It is better you offer discount on some purchase, free coupons on purchase up to some limits, etc. Provisions for such promotion definitely improves your over all sales.
Easy Checkout
If your checkout process is excessively long and involving many steps then more likely your customer live without purchase. Therefore, always make checkout process in one page and offer your customers some related products in context to their purchase.
Payment Gateways
Payment gateways are hard of your ecommerce shop. Different payment methods and various payment gateways are use by customers so if you missed any in your old store cover it in your redesigning. Try to flow with the current trends and integrate payment methods which are highly used in the current market.
SEO Must
Without good SEO attributes you never get good traffic so try to take help of SEO experts end incorporate the changes according to their advice. Keep title catchy yet contain enough keywords. Meta description should be compelling and with enough keywords. Page content should have proper density of targeted keywords. Images must have alt tags and their description contains keywords. Category and product pages should not have duplicate content and they must generate SEO friendly URLs.
If you keep these hints during redesigning of your Yahoo Store, you definitely rejuvenate your store again and will do successful business.
