subject: Reasons Why Conversion Tracking Is Vital For Your Marketing Campaigns [print this page] Launching a new business online is hard workLaunching a new business online is hard work. You have several avenues of concern, including timeliness, reliability, and more importantly, the marketing of your site. If you have done some SEO, you will not immediately see its results. If you want to complement your search engine optimization with paid marketing campaigns, you have to use conversion tracking so that you know the effectiveness of your marketing efforts.
If you are doing pay-per-click marketing, you need to know how your visitors will use the search engines to find your site. You should also be aware of the products and services your target market may be interested in. Upon knowing this, you will have the right idea on how to group what you have to offer to easily follow your campaigns.
The importance of conversion tracking goes beyond knowing the effectiveness of your keywords. Together with good analytics, you are given the knowledge of how long your visitors stay on your site and if they actually buy anything there.
Knowing what your visitors are up to when they go to your site is essential since the number of clicks is not a good indicator of your campaigns success. There are sites that get a lot of clicks per month with no sales whatsoever. This is a good indicator that you really have to do something about your campaigns. Of course, a higher conversion rate is something every business owner strives to have.
Tracking your conversions is necessary because it is what tracks your sales. So that you are able to do this the right way, you need to know what you want to achieve in the end. Are you expecting your site visitors to buy your products or simply sign up for your email marketing list? When you determine what you want, you can track your conversions better.
Most PPC providers only require you to add a tracking code on the pages you want to track. You also need to put some thought on how you will track the page. It will not do you any good if the page you are tracking needs a login and a password to access because the conversion tracking software will not be able to collect the necessary data.
One tip to get clean conversion data is to have a page signifying a completion of action. For example, you can redirect your customers to a thank you page after they accomplish the action you want to track - this way you are assured that they actually did what you want them to do on your site.
Tracking conversions is indeed a must to do when you are conducting marketing campaign. Basing solely on clicks to determine campaign success is misleading, which is why conversion tracking is essential. Through the data you get from tracking your conversions, you will be able to determine if you need a change of strategy when it comes to the effectiveness of your campaigns. Rest assured that once you get it right, your earnings will start increasing.
