subject: Yi Rui new: to provide truly cost effective screen printing ink [print this page] Yi Rui new: to provide truly cost effective screen printing ink
Editor's Note: Guangzhou Rui Yi New Materials Co., Ltd. (hereinafter referred to as "Yi Rui new") is World-renowned chemical products Dealers The main supply all kinds of chemical materials, reputation in the industry. In a good market environment and their conditions, based on this year (2005) Yi Rui began to set foot in the new Screen Printing Ink Market, in this new spirit of Switzerland over Cheng Zhongyi faith and service what purpose? First joined the screen printing ink market to stand firm by what? Faced with this new view of what the market there? Based on knowledge of the market is paying attention to where will the next step? Recently, hc360 HC Network screen printing industry, Channel Editor honor special interview with the Guangzhou Rui Yi New Materials Co., Ltd. Manager Mr. Wang Wenjun, invite him to our FAQ. Guangzhou Rui Yi
New Materials Co., Ltd. Manager Mr. Wang Wenjun
Interview Summary: ? Yi Rui committed to continuously reduce the purchase cost of the new, correct attitude, provide customers the best quality and cheap products.
Yi Rui new screen printing ink production has just begun, at this stage will rely on low-profit low-cost open market, in order to benefit the market recognized the new Swiss Brand .
Screen printing ink market is not the average, mainly by the 23 large companies dominate the market, account for a large market share, while small businesses can only hit the market at low prices.
2005-06 Rui Yi New Year Strategy Direction is focused on improving products and Sell Network, such as screen printing ink production and sale of fully back on track after the UV and will begin to focus on promoting Water-based ink .
HC Network: The new benefit is an internationally renowned Swiss chemical products and raw materials distributor, is very rich market experience, please briefly explain your company's development process.
Wang Wenjun: Since its inception in 2001, has been located in the well-known international and domestic distribution of chemical products and raw materials, is committed to continue to lower purchase costs, correct attitude, provide customers the best quality and cheap products. The company's business staff is small, the main virtue of the product Brand And price Competition Force to a name for itself.
HC Network: Company products include white Carbon Black , Special Carbon Black Imports Pigment , Paint additives And Flame Retardant And now began to set foot in the field of screen printing inks, is for what Strategy Considered? Is it because the market saw more extensive screen printing ink? Whether your company intends to fully enter the Special Ink Market?
Wang Wenjun: Rui Yi 4,5 months of this year began a new set printing inks, a detailed pre-market research, product development, to provide samples Test And other preparatory activities. With the accumulation of years of development experience and felt it time to put into industrial development. In the ink industry, screen printing ink is more rapid growth rate, second only to offset printing, gravure printing ink, and less input compared to screen printing ink, screen printing Client Network, the market is relatively stable. Therefore, plans to start doing some screen printing inks, offset printing ink or consider other products, are UV and Water-based ink Also being developed.
HC Network: Started his screen printing ink market, what is your view of this part of the market? In the beginning Operate These time whether the expectations of your company promotion and Sell Goals?
Wang Wenjun: Through the investigation we found that the uneven screen printing ink market, mainly by the 23 large companies dominate the market, account for a large market share, while small businesses can only hit the market at low prices. New terms for the Swiss benefits, due to its inherent advantages of raw material supply, our supply of raw materials except Solvent Everything can be said other than the cost lower than the market price of more than 10%, it can provide real cost-effective products.
HC Network: World crude oil prices recently, led the Petrochemical Product price volatility, some companies have recently raised the price of ink, you think this is a short-term market fluctuations or market trends? During this period the Company entered screen printing inks market is the measures taken to deal with it? You think the last two years the overall trend of how our ink prices?
Wang Wenjun: I think that the normal fluctuations of oil prices, but also inevitable. We can do is through the wealth of market experience and information to capture the market trend, while a large number of stocks is also good for us is our strong backing material. In my view, oil prices have been close to capacity, while the relative price of oil chemical products will have a lag, so the price in the short term, at least to the end of this year will not be reduced. More specific to the ink run, will be adjusted, but overall the company do not want to rush in adjusting the price, so the lack of competitiveness of some small companies will be eliminated. The upward trend in prices of large companies in adjusting, and small companies to promote. I just started the production company's screen printing ink, low marginal profit at this stage will rely on open markets, in order to let the market recognition of our brand.
