subject: Li Dongsheng: bar camp and killed a hard battle [print this page] Li Dongsheng: bar camp and killed a hard battle
For
Li Dongsheng
For Life in a war time has come
"Internet Weekly" reports: the beginning of 2006 by not a few days, Mr. Li will fly to the United States, to announce his men TTE (
TCL
- Thomson Electronics Co., Ltd.) has seen the effectiveness of the integration of the news. Li Dongsheng optimistically expected to usher in 2006, TTE will be a turning point in the performance. In 2005, Li Dongsheng year are under tremendous pressure, Li Dongsheng now finally see the opportunity to turn around.
2005 12 30 , TCL Group officially launched the annual Pre-losing announcement. If the annual report in April 2006 when the official out of a loss, then it should be a turning point for Li Dongsheng? From 1993 he served as general manager of TCL 13-year history after the first full year loss after only in 2002 In the year there was a slight decrease in profits.
Li Dongsheng has told its early years, even if the annual loss in 2005, and please do not panic, the world's many large enterprises have had the experience of loss. But he still hoped that TCL can create a miracle in 2005.
Struggling TCL Group began selling its own part of the family property. December 10, TCL Group, a subsidiary of TCL announced the International Electrical (Huizhou) Co., Ltd and TCL Building Technology (Huizhou) Co., Ltd. were valued 1.45 billion yuan and 2.3 billion from the sale of Legrand to the French company. Business in the sale of electrical and building business before, TCL Group has suspended the 2.5G phone and cooling chips and other strategic acquisitions funding.
Most of these times will be adjusted Li Dongsheng TCL Group's financial links with the link. However, Li Dongsheng TCL's cash flow has always insisted there is no issue. He believes this is TCL sort of a proactive self-industrial layout adjustment, he hoped that the strategic adjustment of the sale and further optimization of resources, more focus on their core business.
Present, so that the reasons troubled Li Dongsheng TCL had come from the
Overseas markets
The two large acquisitions: acquisition of Thomson
TV
Alcatel's business and acquisition
Mobile
Business. In 2004, these two acquisitions to Li Dongsheng fame. However, in 2005, Mr. Li began his experience of the past two years, scenery debt.
With the TCL Group and the company's communications and multimedia company that the three joint venture companies as both a drag and continuous losses, the outside world on Li Dongsheng's attitude quickly changed from the pursuit of the question. And Li Dongsheng themselves frankly stated that a lot of pressure, "The most scary thing is to see
Finance
Reports. "
Thomson M & A before the TV business, Li Dongsheng, I may bring to this merger has a clear understanding of significant risks. "Interests with his life in order, not at the result of bad fortune to avoid becoming." Phrase from his past experience at the time, Li Dongsheng, a heart for the acquisition of
TNC
Assets, is not the only excitement, a little worried.
In the first half of 2005, Mr. Li has reflect on their own time over the past year since the strategic thinking, he has to find many subordinates, and consultants
Consulting
Explore the views of the current state of TCL. In the end, his conclusion drawn is that while TCL's situation is grim, but the international strategy and direction is really right. As soon as possible, if not globalization
Operation
, Just stick in the regional market, TCL's color TV business difficult to develop.
"Only through such a test, TCL can really get more in the future survival and development space." TCL Group, in an internal management meeting, Li Dongsheng cheer for the subordinates, "the current crisis, is dangerous, but also opportunities. As long as we firmly established the direction of walking, TCL will certainly develop into a truly international
Competition
Multinational force. "
Li Dongsheng also borrowed Samsung,
BenQ
Examples of the two companies to encourage TCL staff morale, the two world-class companies have faced serious losses, but also are at a loss after the final grow into an excellent multinational companies.
Joint venture is by no means useless. After the establishment of the TTE, Li Dongsheng finally got his long-awaited
Sell
Scale, TTE market in Europe and the United States every year for the TCL bring about 20 billion in sales. Li Dongsheng has become a truly global TV boss, TCL in the global TV industry's influence greatly improved.
