subject: Great to do business articles Quanzhou Games [print this page] Great to do business articles Quanzhou Games
Modern Olympic Games were engraved from Los Angeles Business from the stigma, to the Athens Olympics, the ad spending on product promotion strategy, Quanzhou enterprises also have to start the Olympic Games article.
Book before voice
Last night, the table tennis men's singles final of the competition attracted many people's attention, even a shoe Jinjiang attracted the attention of many workers. The last Olympics, the company's product image, please Kong Linghui as spokesman, Kong Linghui gold medal after the great increase of the company's image. Olympic Games, and again before the game, tasted the sweetness of this company has to find a new spokesperson, he is the impact of table tennis men's singles champion Wang Hao.
Companies had told the reporter that Wang Hao led by the latest advertising, from August 13 to August 29, concentrated in central Taiwan, running, though only after 17 days, but the advertising costs in excess of 20 million. "Although unsuccessful for Gold Wang Hao, but the company's intrinsic value is the spirit of sports, a dare to win unyielding spirit, the spirit of this pursuit, the pursuit of gold real ads also allow companies to pay off."
Advertising inputs billion
Shoes and clothing from the Quanzhou's Association learned that during the Olympic Games, in central Taiwan have invested heavily advertised brands from the six companies in Quanzhou. In the provincial and local media, "Quanzhou Evening News", "Southeast Morning News" is a large number of advertising companies, the advertising costs of its inputs is estimated more than 100 million yuan.
Increase due to strong media advertising during the Olympics. Therefore, opportunities to catch up with the Olympic motto of the enterprise and ultimately, to "able-bodied." Ten days into the Olympic Games, CCTV fifth set of ads in Fujian Quanzhou in this business only six. Fortunately, some companies also selected group of consumers cheer for the Chinese delegation to Athens to refuel cry from Quanzhou number of corporate-sponsored team's booster more than 100.
Spokesmen often for regular new
Olympic Games every four years, each must emerge "new Division champion." With the event to promote, a new champion emerged, and the face of these new faces, used to advocate for Quanzhou, please do not hate the old entrepreneurs will replace his voice it?
"Enterprise is to innovation, please voice is innovation, but also the spokesperson of the constantly changing innovation, a publicity strategy of innovation. Regardless of the Olympic Games now, or after the Olympics, a lot of movement will emerge rookie, corporate spokesperson sure is also more and new. "says the owner of a shoe.
Since 1999, Quanzhou enterprises, especially shoes, clothing the two sectors are invited to a lot of sports stars as spokesmen for their products. Five years, Fu Mingxia diving, Tian Liang, table tennis Ma Lin, Wang Nan, Deng and the Chinese national badminton team have been invited as the image of enterprises in Quanzhou city spokesman.
