subject: Radio and television seek to influence the affinity and the harmony [print this page] Radio and television seek to influence the affinity and the harmony
Of: Toru Denghong Yong Cheng Recent years, digital technology led to New Media The rise of media development has entered a new era of rapid development. In an increasingly competitive media, the media environment drastically changed situation, Radio and TV How to promote scientific development, promote social harmony in the main play Streaming Media The leading role? I believe that Broadcasting TV should increase the affinity as the starting point, to enhance the influence of the objective, seeking to influence the affinity and the harmony.
1, radio and television of affinity and influence
The so-called affinity, is the combination of two or more substances into the compound when the interaction force. On radio and television is concerned, is close to reality, to life, the ability of emotional ties to the masses. Our party issued from the Yan'an period, "serving the people wholeheartedly," the radio, to the 17 major transmission "adhere to the people first, promote the comprehensive development" of the signal, are an extension of this heritage and affinity. The so-called influence, refers to people or things, the role of the force. On radio and television is concerned, is to hold high the banner, serving the overall situation, the ability to lead infection. Our party from the past, soldiers and civilians during the war years were sitting around listening to the radio, to today's earthquake relief profile of the screen stopped the public, are a manifestation of this influence and assertive.
Radio and television affinity and influence each other has never been isolated, but closely related. Affinity is life, is to ensure that radio and television for its existence. Influence is the soul, is to determine the prosperity of the key radio and television. Enhance the affinity of the social impact of radio and television will become more intense shock. Enhance the influence of radio and television to the more useful and meaningful social affinity. Enhance the affinity is the prerequisite, handle, influence is a consequence of enhancing the target. Both are closely linked, inextricably linked.
Second, enhanced affinity, good for upgrading radio and television influence
Digital communication technology has brought not only radio, television, newspapers and other traditional media forms of communication improvements, means of communication and dissemination of innovations to improve performance, but also led to online media, mobile media, the rise of new media, media pattern of evolution and of the audience groups and strife. The shift in broadcast media in this competition, how to stabilize the camp, and enhance social influence? I think the key is to play a dominant feature of radio and television, make efforts in enhancing the affinity, the People First make a fuss. In recent years, all over radio and television around the "three close" to broadcast from the way news content, from live events to interactive participation and so had some useful exploration.
livelihood livelihood news news news of ordinary viewers feel and its own relevant, they have been seriously felt. Particularly those facing difficult group, that found an "authority" can safeguard their own interests, "the assistance station." While others hold a viewers attention to attitude, to see whether the news media for seeking help to solve the problem, which can solve the problem. News in news reports as livelihood changes in position, the news value located in the aspirations of the people on the general public, so much concern is the way popular, and extensive response by the industry. The author believes that the reason why people's livelihood by the majority of news viewers and the industry welcome the concern of scholars, not only to report changes in perspective, the definition of subject matter content, but also from radio and television sound and picture characteristics of the effective increase in affinity. This is also the newspapers, Internet and other media, "cloning" the people's livelihood news and less influence where the root node.
Spoken dialect as a distinct language with the standard, in an area popular languages, it is easily accepted by the masses for the seat, which has a strong affinity. Dialects are recognized as a language of ancient and modern phenomenon, and we strongly promote Putonghua in the electronic media, while respecting the reality and rational use of limited land, it would have an enhanced affinity for the effective expression. Radio Jingmen the past two years creating a "Meet Baiyun Building" Community section and Jingmen TV station The "starter accent" dialect theater combines humor Jingshan Jingmen city, in places made Zhongxiang Shayang and conduct legal education and the socialist concept of honor education, promotion of civic morality and the building of a harmonious community. These dialects program to prepare local people a sense of warm, willing to accept its listening audience ratings are also increasing.
