subject: Erie: Dairy competition for new rules [print this page] Erie: Dairy competition for new rules Erie: Dairy competition for new rules
Erie is the way to their interpretation of the new rules to enhance the brand, build the dairy industry's "Good Milk "Model.
From the temple to the Expo stage the Olympic Games, both in product quality, innovation category, brand or channel construction, the Erie was to perform in their own ways to enhance the brand's new rules, build the dairy industry's "good milk "model.
5 25, Bureau of Shanghai World Expo officially announced Yili Group As the World Expo 2010 Shanghai World Expo the only one consistent standard for the Shanghai World Expo Dairy products Enterprises. At the same time, data from authoritative organizations, business groups, dairy products Sell Have long-term recovery, comprehensively enhance consumer confidence, the strength of large companies are expected in 2009 will be more than two-digit growth. Relevant data from the Yili Group show, Erie 5.1 billion in first quarter sales of about the same period last year improved 7.9%. Erie has not only ushered in the market rebound.
6 16, "World Brand Lab" announced the latest "China 500 Most Valuable Brands" selection results. Yili Group's brand value increased from last year's 20.135 billion yuan to 20.545 billion yuan, 410 million yuan during the year increased steadily, the 6th overwhelmingly reelected dairy industry first.
In the dairy industry a new round of development, both in product quality, innovation category, channel construction and brand image, Ely is in its own way from brand new interpretation of the law to build a dairy industry "good milk" model.
Flagship brand quality and innovation According to the latest effect of the seventh round of the Olympics spread statistics: In the most recognized consumer brand survey sponsored by the Olympic Games, Erie finished third, behind only Coca-Cola And after Lenovo. Appreciable gains in the Olympic marketing in the Yili Group, now in turn marketing battleground shifted to the Expo.
The same time serving as the first Olympic Games and World Expo will be the two top-level event of the dairy company, Yili Group is one weapon with excellent product quality. There is a good milk, have a good product. Yili Group proposed "milk nurture + technology innovation" dual track development strategy. Building in the milk, gradually Erie implementation of the "milk Associated Press," This practice proved effective in line with the reality of China's dairy milk-building mode. Erie, thus saving the management cost and to enable farmers and formed a stable, mutually beneficial Erie Cooperation Relations, and also ensure a steady supply of high-quality milk source. Erie Group CEO Zhang Jianqiu said: "We have stressed before the quality of the brand, whether successful or winning hand the Olympic Games, have confirmed the quality Erie first strategy is correct and can practice."
In ensuring milk quality based on the complete product structure Erie strategic upgrade. High-tech and high added value products to increase the proportion to Erie out of just relying on "Pure Milk" participation competition. Moreover, Erie continues to introduce new, just six months this year alone, the new developed jujube Yogurt Can smear-type cheese, almond milk, light yogurt, smooth variety of high value-added products.
2009, the Erie QQ Star Children's growing dairy products successfully to market. Not long ago, at the Tenth China International Food and Beverage Exhibition, Erie QQ Star Children grow up well-known milk and Yili ice cream products Qiao Yue Zi, Ely Ranch ice cream products with award winning and innovative trends.
High-end products, has introduced new consumers to win recognition for Erie achieve the established objectives of the establishment of profit the most solid foundation.
Channel N-th power
Yili brand in addition to their good quality, good products, channel construction can not be denied. When the phone is Nokia's global vice president of big brother Tang Yuan. Are constantly reviewing the channel strategy, the Yili Group is the channels are being harvested victories over the years.
