subject: Never settle for less than creativity [print this page] Never settle for less than creativity Never settle for less than creativity
Growing a business is always challenging- perhaps what you need is more stock, more price discounts, more advertising? Whilst all could be true, the sad fact is that often creativity gets shoved aside. It is often easy to just follow the crowd- what's working elsewhere and how can I do the same? Although this method works for many and is a safe bet given that you can evidence what is working and what isn't, you will always be a "me- too" business and miss some great opportunities. Edward de Bono in the Thinking Managers Special Report commented, "I would suggest that in any business, profitability could be increased by a minimum of 25%, over a five- year period, through a single new idea (which might take minutes to generate)".
It is important to remember that analysis of your customers must take place to ensure your new creative idea will value the customer and offer them something they cannot find elsewhere. Whilst a new idea may be fantastic, sometimes it takes time for the market to evolve to accept the idea, or sometimes the market will not see the value at all. In these instances, understanding your customers plays a critical role so that you will make few mistakes in what you create and ensure your ideas will show you a return.
Creativity doesn't have to simply appear in a tangible form; services play a large role in customer experiences and so creative ideas to improve your service will always be welcomed by your customers. Whether your idea is tangible or intangible it makes a difference to your competitiveness. Also, don't disregard small ideas. Sometimes small ideas are the most valuable and can be put into action swiftly and with minimal risk. By involving your team you can not only benefit from an idea, big or small, that makes a difference to the bottom line but your employees will gain an improved sense of empowerment and loyalty towards the business.
Whilst creativity is important, it is not always an easy thing and can take a lot of time and research and for this reason Carlyle Finance is dedicated to helping you create innovation for your customers and generate ideas. Whilst you may have your own means of adding value to your customers, Carlyle Finance offers an additional approach that could see you grow your business and just one example of this is www.carloanadviser.co.uk. Car Loan Adviser is an innovative link for you to add to your website so that customers can compare loans and all funding methods from the comfort of their homes. It offers clear explanations of the advantages and disadvantages of various types of loans and equips them with the information they need to be able to purchase their new car from your showroom. Carlyle Finance recognised that the internet plays a critical role for customers when researching their next vehicle, yet there is so much information out there it is difficult for customers to know what is valuable advice. Car Loan Adviser gives clear advice from a trusted source, all in one place- your website.
Undoubtedly you have endless ideas to grow your business, but the moment you are busy with customers and the running of your business is the moment Carlyle Finance are working on your behalf to take that creative step.
