subject: Becker edged Federer Erke life experiences growing up [print this page] Becker edged Federer Erke life experiences growing up
The total prize money of 450 million Madrid Masters now in full swing. In the race on the third day, the German veteran Boris Becker had worked hard to two 2-6/6 (4) -7, edged out first-round bye in the Swiss maestro Roger Federer. Becker is the country's tennis No. 1 brand Erke signing players. It is understood that the Madrid Masters Erke is the official sponsor, and also the only brand from China.
German veteran of this? Becker, ranked No. 46. Because in 2006 the United States at the U.S. victory over the legendary superstar Andre Agassi and fame. 28 years old this year? Becker maintained a good level of competition, has made this season, winning 14 and losing 11. Becker and Roger Federer of the duel is very intense. The first game was, Becker entered the state slowly to 0-2 missed opportunities, followed by the game, Baker is very passive. The second game was, this? Becker launched the offensive front, before the 10 Council evenly divided war into two 5-5 level. Baker seized the opportunity in the 12th Council Paul made, and match into the tiebreak, but the end result of the strength and the poor, edged Roger Federer.
Becker of the loss does not affect this year's highlight of the season, while the depth step by step strategy to promote China's international tennis number one brand Erke also apparently did not slow down the pace. Haier to Lenovo, the internationalization of Chinese enterprises has never been no lack of thorns, but also because of the international market through numerous life experiences, the internationalization of Chinese enterprises only wider and wider road. On Erke, the sponsor since 2005 from the Guangzhou Women's Open, tennis has always been committed to help enrich their exploration of international brand positioning. Hands On Shanghai ATP1000 2009 Masters, power to help its players reached the U.S. Open four strong, in January 2010 visit, "Abu Dhabi World Tennis Tournament", this is fully in hand the Madrid Masters. With the increased frequency of participation in international competition and depth of development, can be said Erke of the International Tennis deeper understanding and insight through on events sponsored by the requirements of the contracted players, not just stay in the "eye" level , but through a spiritual and cultural, successfully, "the young, fashion, sun" brand image and health, organic movement delivered to every consumer lifestyle.
"Internationalization is a long-term strategy to compete in the current complex and volatile market, the internationalization of Chinese enterprises to capture the overall victory in the battle, only after all kinds of 'setbacks', can only continue to grow in experience." 1 digital branding experts said. "There are signs that Erke internationalization strategy is well thought out system, which marks China's brands into the internationalization process of gradually become mature, healthy, young Chinese are ushered one by one brand new challenges. "
