subject: Digital Poster - Beginners Guide To Configuring The Indoor Digital Signage Solution [print this page] Digital posters are a sometimes overlooked solution that is not too difficult to set up and perfect for indoor digital advertising.
When you enter a restaurant or caf you are always looking for a menu, now these digital posters can be used as a mini version of the digital menu board due to them being easier to install and set up.
These come in a range of sizes from 17 inches up to 40" and include 26" and 32", it is seen as the most cost effective method to provide digital advertising. As each CLD screen is a commercial grade unit with a built in media player that is integral tot he screen, here a memory card is installed once the content has been added and the secure compartment is then locked and the digital poster is hung on the wall.
Creating The Content-is not as difficult as you may thing.
This can be as simple or as complex as you wish, you can for example if you own a caf, take several high quality digital images and save them to your computer in the JPEG format then if you are lucky and your computer has a card reader built in you can then just drag them on to the memory card and the images are then copied to the memory card. This can be done for video files such as AVI and MPEG files as well as MP3 audio files, when you combine these different formats you can create a jaw dropping solution.
You can even use Microsoft Power Point to create a slide show, then using the options on the onscreen menu you can select how you want the images to transpose themselves from one to another.
Limitations with this type of digital signage is that you cannot add any Flash content as the media player cannot cope with it, here you have to look at a digital menu board these tend to have much stronger media players with lots more memory.
Now if you just want to display images of your menu this is the ideal medium, as within a matter of 15 minutes you will have created your own electronic menu and when you want to update the content you can do this using the USB port.
This is what is could do for you.
You can create an electronic menu for breakfast, lunch and dinner, then say for example your restaurant or caf opens at 8 am, you set the schedule for 8am this then displays all the breakfast 'specials' say until 10:30, then the digital poster powers down and then reboots displaying the lunch 'specials' until 3pm then the 'early bird menu' is displayed. This will maximise your customer spend within your restaurant, whilst at the same time entertaining your customers. Many restaurants and cafes are looking at this and if you are not considering it your competition is.
Some digital posters have the facility to be interactive, engaging your customers even further, so here you could have a digital poster with a segmented touch screen and the customer can even register by text a number to the number displayed on the iposter for future promotional deals via SMS on their mobile phone
