subject: Email Marketing - Are You Attracting The Right Visitors? [print this page] Email Marketing - Are You Attracting The Right Visitors?
In online business, marketing your product and service is more important than having your sales page or website right.
Arguably, the importance of getting your product right is lesser than the marketing itself.
Therefore, it is essential that you draw up an effective marketing campaign and keep following up on it constantly. Actually, marketing isn't hard. In fact, it's all about common sense and testing.
Basically, marketing is the process by which you persuade the right customers to find and buy your products.
In direct marketing, you interact with your audience or prospects who will then, we hope, buy your product direct from you.
"Permission-based" direct marketing is hugely adopted as the most effective form of marketing for most internet businesses. As the name "Permission-based" implies, this involves getting agreement from your audience and perhaps your potential customers to interact and established and continue a long and fruitful relationship with them. This is better known as an "opt-in" as in email marketing.
The "opt-in" will bring your prospects down the funnel of your sales system, interacting with them in a series of structured email messages until they buy from you over and over again.
The main advantages of this method are that your conversion rate increases hugely and you can forge a long and lasting relationship with them.
Of course, your first aim is to attract the right visitors to your website. Web traffic is useless unless the people who visit your site are likely to buy.
Internet marketers would waste their money attracting the wrong people. You can find your potential customers, either for free through the "organic" search listings when searchers find your website through the search engine or at cheapest possible cost via pay-per-click advertising.
When your visitors start to come to your site, it is important that you convert the maximum number of them into buyers and not mere browser.
This is rarely done immediately, and most successful email marketers seek to establish a relationship with their potential customers instead of selling to them right away.
This normally involves your visitor giving their name and email address and permission for you to contact them in return in exchange for something you offer them for free.
The organic search results are the free listings that appear in the main listing area of the major search engine.
To be able to rank high up in their listings in your most profitable keywords means you will enjoy free traffic from people who have searched for relevant words or phrase and are therefore very likely to be interested in what you sell.
