subject: Blogging: Big Mistakes Made By An Internet Marketing Marketer [print this page] Blogging: Big Mistakes Made By An Internet Marketing Marketer
Start a blog and post to it faithfully every day. Because of the content, it becomes bait for your audience.
Together, with the structure of the website, it becomes a mechanism for more search engine to come to visit your blog.
Most internet marketers do not make use of their blog to build rapport with their future customers and prospects. Consider yourself of any business transactions-you rarely buy from someone the first time you met them. Am I right?
Of course, unless theseller is one big name companies or brands who are well-known and trusted because of their size, popularity, most buyers would take some time to assess whether theseller is indeed trustworthy and whether they really are the expert in their field.
A blog is one of the best methods for building trust and relationships with potential visitors. This is your chance for you to portrait yourself as a real human behind your email messages and websites.
A blog need not be always a blatant sales pitch all the time. Use your blog to give your prospects good advice, recommendations and information about your industry, community and your products and services, even if there is no monetary reward for you. In this way you will become well-known or has become a "Guru" in your area of expertise.
Another use of your blog in your email marketing campaign, is to leave relevant and usefulness comments on the blogs of others that belong to your niche market or industry.
Big mistakes made by bloggers that they tend to populate their sales pitch in other people blogs or in forums.
Most forum owners do not take lightly of such rouge tactics and you will get banned. You should not be viewed as spam and it should not be self-serving.
These really popular blogs have thousands of regular readers daily and this would lead them to your site as you would have included in your signature file your domain name and a link back to your blog or web site. This is counted as one of those "inbound" links that search engines seem to value highly.
Blogging complements your email marketing campaign as it both builds and drive traffic.
It is even better if that traffic is qualified and they are in the mood to engage, to trust you and buy from you.
