subject: Do You Have A Compelling Reason For Your Visitor To Opt-In? [print this page] Do You Have A Compelling Reason For Your Visitor To Opt-In?
"Squeeze Page" or "Landing Page" as it better known is created to function as the "Sales Page" but it has its purpose.
The sole purpose of the squeeze page is not designed to get your prospects who has landed on your page to immediately buy from you.
Instead the squeeze job is to squeeze, as the name implies, the contact information-their name and email address out of the visitor at your website, with such an attractive pitch that they are in the mode and are almost hypnotically and emotionally drawn in to your request before they even get your free offer and your sales letter.
A squeeze page if well designed and its web copy well written is well focus on your sole purpose--is to capture the person who visits your site to impart with their personal particulars to you.
The rule to design your squeeze page is to keep it simple but it take a bit of experimenting and testing of different headlines and contents fill with irresistible reasons as to why your visitor wants to opt-in and join your list.
Writing a squeeze page is no different from writing a sales letter, in fact, a squeeze page is a sales letter in another form.
It's main purpose is to sell your free offer to get people to subscribe to your list. You even have to sell your free offer?
A squeeze page is a tool used by email marketer as a "Lead Generation" technique to capture visitor's vital information thus it helps to generate leads for you.
A good squeeze page has a headline and a bulleted list of benefits why your visitors should impart their name and email address. It will contain your opt-in form with two fields only for your visitor to key in their name and email address which can be generated with your auto-responder easily.
To improve your opt-in conversion success, successful websites have used the combination of text, audio, video and images but you still have to do some testing to see what suits your web site.
Making use of a squeeze page is the best way to capture the minimal amount of information of your prospects so that you can follow-up with them repeatedly over time until they buy your product or service.
We have to remember that your squeeze page should look appealing and the layout well designed to capture the attention of your visitor and lead them to your opt-in form to sign up.
