subject: Email Marketing: Is This The Problem You Are Facing? [print this page] Email Marketing: Is This The Problem You Are Facing?
You do not use targeted keyword or phrase
If your email message does not align with the search word or phrases people are using to search for your website or sales page, you are missing the significance.
For example if you have a laptop product named MyPad--a perceived competitive edge, your perfect product, your dream project and you even have a domain name after your product MyPad. Much of your marketing effort of your product is referred simply as a "MyPad". But outside the realm of your dream project, when a person is looking for a laptop in the search engine, they mainly typed in the search word laptop.
Since the MyPad is not referred as laptop, the search results will not show your website, unless your brand is already known to the public. Searchers for a popular brand of laptop which bear a name of a fruit, need only type its famous brand name instead of the generic phrase laptop. See.
Keep in mind when optimizing your web pages with your product keyword or phrase, that word or phrases received in your search box on your website, or even through paid search, truly reflect the word or phrases that people associate with your brand or products.
With that when you are drafting your email message will drive the effectiveness of your message high by creating a relevancy between what your reader reads and what they were thinking about you and your products.
Recipients do not read all your emails
Little do you know that the people who opt-in to your list have lives too. Some weeks, the recipients were on holiday and did not read your emails, other days they were out sick or months working on a big project out-of-town.
So in order to garnish the highest response, send out your key message in three emails in a row hoping they will view your content at least once.
