subject: Understanding Some Key Website Building Terms [print this page] In this day and age, building your own website can be extremely easy. The process can be made even easier if you become familiar with a few key terms that will ensure your website gets all the exposure it needs.
The first step to a successful website is to consider web hosting. Web hosting controls the amount of space that your site takes up the internet, which is an important feature worth shopping around for. Aside from determining the amount of space available to your site, web hosting will also determine the amount of "up time" that your site will have on the internet. Luckily, when designing your site on a budget that are lots of web host choices so you're sure to find a cheap option that fits your budget.
Another important key terms to keep in mind when designing your website is your domain name, which will be your actual web address. Since web hosting companies vary, you will find some that help you choose a domain name, but there are others that do not offer this service. Regardless, the domain name for your business is extremely important because it can determine how many people are attracted to your site. Think about some keyword phrases that people might use when searching for your product or service and include these keywords right in your domain name.
Security is necessary. An SSL certificate will help increase the security on your website. Some web hosting services will offer you an SSL certificate but if you are using a cheap web host then you will probably have to pay annually through them for a security certificate. This will create the lock feature and is not only important in keeping your customers information secure but also in making them feel like they are dealing with a legitimate site.
One of the most important factors in making sure that your website is profitable is Search Engine Optimization (SEO.) Basically, SEO involves adding keywords or accessible search phrases into the content on your website. This integration will increase traffic to your website and help search engines link to your website and to locate it in their indexes so that your site will appear in their rankings when a consumer goes to the internet to search for the product or service you're marketing. There are professional SEO firms that can help you with this, or you can also optimize your content yourself. Regardless, SEO is a web marketing strategy that will definitely make or break your level of exposure on the internet.
