subject: Email Marketing: How To Build An Opt-In List That Can Put Money In Your Bank [print this page] Email Marketing: How To Build An Opt-In List That Can Put Money In Your Bank
In your email marketing campaign the most important aspect is none other than the quality of your visitor opt-in list.
What is an "opt-in" list?
When your visitors who have landed on your webpage, and have willingly agree to receive more details and information from you and have submitted their name and email address with their permission through an entry form is known as an "opt-in" list.
This opt-in list is the database of people who have opt-in and now form your backbone of your entire email marketing business. This list is your lifeblood and your livelihood that willput money in your bank.
Opt-in list are mostly a responsive and targeted audience whereby you can generate a substantial amount of sales, as these prospects have already warm up to you from your earlier pre-sell message in your website.
But if you have a list of email addresses that have been drawn randomly from various sources in the internet, they would not be as responsive to your information, message or sales product, as this bad unresponsive list are not your targeted audience in the first place.
If your email addresses are harvested from a gardening industry, would they be interested in your gaming consoles? If this message is irrelevant to them, you are not able to sell anything to them.
You can try to make a guess and randomly broadcast to your list of bought email addresses, hoping that your offers would somehow obtain some sales for you. You might get some sale but mostly these are impromptu sales and the refund rates are high.
Perhaps, you might get someone on these unsolicited list accused you of spamming. In fact, this is exactly what you are doing-spamming and you could land yourself in being your URL banned.
So, a good list is your list of people who have willingly joined your list and have become your "target" because they were interested to find out more about your product or service.
Hence, it is much easier to sell to a targeted audience who are genuinely interested in exactly about what they want. There is no guesswork here and they are not annoyed as they have given you their permission to send them your offers.
