subject: Successful Website(s) – Turn Your Business into a Cash Cow? Part 2 [print this page] Successful Website(s) Turn Your Business into a Cash Cow? Part 2
In my last article Successful Website(s) Turn Your Business into a Cash Cow? Part 1
I touched briefly on the seven tips used in attracting your target audience, and the ways to help keep them captivated. But, there are so many other things to consider if you're doing business on the Internet. Having a great web presence is the key to success. You could have the juiciest product ever, but if your site doesn't look "polished" your chances of success are minimal. And, who really wants that? No one.
Before you begin, and if you've never designed a web page, I want you to become familiar with HTML. (Hypertext Markup Language.)
Here's a great place to start; http://www.w3schools.com/html/default.asp and a great resource for anyone, right now or in the near future!
If you've made it this far, and I haven't scared you away, you're clearly the kind of person I want to share my secrets with. I know you're hungry for the right way to do business. I know when I started I just needed to know what was the next best thing! So, what was it? you're probably wondering Some of us didn't have a clue. My wonderful business has been an arena whereby I'm constantly updating and refining this process. My Magnetic Attraction Blueprint has made all the difference in the world, it opens-up to another dimension of how business is being done. If you learn anything today, it's that a perfect website containing all the relevant data about your products and services is nothing when no one sees it! Therefore, my goal is that every person who drops by your site becomes your prospect customer. Seems like it's attainable? Yes, it is!
Today, I have seven additional tips to share with you that are sure to put cash IN your pocket. Ready to increase your magnetism? The following tips will leave you feeling positive, powerful and inspired.
7 additional Tips for designing a successful web site:
The main page of your site should load in 8 seconds or less with a 56k modem. Size and complexity of the content are the culprits. Ecommerce sites are losing $1.1 to 1.3 billion in revenue each year due to slow loading sites. This excellent article helps us understand why your potential customer will not be willing to wait for you
Include META tags in the HTML of each page of your site. They enable the search engines to determine what keywords are relevant to a specific site. 80% of all web site traffic originates from 8 major search engines. Here's an excellent article, just jam packed with terrific tips; http://www.pandia.com/optimization/SEO-metatags.html
Selecting your background and text colors can be tricky. Backgrounds that are busy make text difficult to read thus, drawing the attention away from the text. Consistency is so important, and should work in unison with your background theme on each and every page. Colors affect your mood. Bright colors such as red, yellow and orange, cause you to become more cheerful or happy. Whereas, colors such as blue and purple and green have a calming effect. Dark colors such as brown and black have a depressing effect and should be used sparingly.
When color is used correctly, it can add impact and clarity to your message and highlight important points. Color emphasizes, highlights, and leads your visitor's eye to important points or links.The most important element I've learned about color is that it symbolizes and triggers emotions and memories. I'm certainly not an expert on this topic, but have found this site to be of tremendous help; http://websitetips.com/color/
Let your visitors know exactly what you're offering on your main page. Afterall, they're visiting your site for a specific purpose. They want that "something" your site offers: information, a product or service.
In Part 1 I talked about credibility and including your contact information. Try to reply to all comments and suggestions within 48 hours. Your goal must be to promote good business relationships. As we all know business relationships are the Key To Your Success.
Try to have your site free of spelling errors, and make sure your images and links are in proper working order. The key to representing your self professionally is found in the written word.
This last tip goes without saying adding new content to your site is vital! Why? It'll give your visitors a reason to keep coming back. Provide your audience with quality, informative articles. Everyone wants to get something for free. Design a quality e-book to give to your visitors, design it with your website in mind.
E-books are an embodiment of you, and allow you to write about your passion. If you're writing about your true passion then you shouldn't have any trouble coming up with something to write about. For further information on e-books, I recommend the article, "How to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away."http://www.web-source.net/ebook_creation.htm
The best advice I can offer is to Keep It Simple. The simple, well-designed, professional looking web sites make the sales. Always strive to learn. Knowledge is power.
Over time, I've discovered that marketing isn't hard once you know what you're doing My invaluable Attraction Marketing Blueprint is completely generic. It does not matter what business you are in, whether it's a home business, brick and mortar business, or one you're thinking of joining. Right now you might be a newbie or already pulling in upwards of multiple six figures. My tips will take you to the next level. When you take my attraction marketing blueprint seriously your business has the ability to reach its full potential in no time flat.
