subject: What Opportunities Are You Missing? [print this page] What Opportunities Are You Missing? What Opportunities Are You Missing?
I routinely go to my local library and check out books. I started doing this 8 months ago. I wish I would have started doing this YEARS ago! Around the same time, I started going to the library, a friend of mine gave me about 50 audio books. I have listened to them all. Some of the audio books I have listened to are from Zig Ziglar, Jim Rohn, Tony Robbins, Napolean Hill, Jack Canfield, Brian Buffini, Michael Gerber, Dr Stephen Covey...there are many more. In combination with the books I have read, I am a totally different person.
If you have not I recommend that you too, go to your local library and read. But don't read things that will "entertain" you. Read material that will give you an advantage, would increase your wisdom, strengthen your confidence, learn a skill etc. Jim Rohn says, "if you work hard on your job you will make a living, but if you work hard on your self, you will make a FORTUNE!"
With the books I read, I keep a journal. I transfer over key points of interest. Well, one of those entries in my journal is on McDonald's. When you read the story, notice how Ray Kroc started and how by accident he changed the world when he noticed an opportunity.
Ray Kroc born 1902 - Was a drop out as a sophomore, played piano at several traveling bands, served as musical director of a Chicago radio station, sold real estate in Florida and paper cups in the mid-west. He quoted after the Florida boom collapsed, "I was broke...I didn't have an over coat, a top coat or a pair of gloves. I drove into Chicago on icy streets. When I go home I was frozen stiff, disillusioned and broke."
1937 - Went into business for himself as a distributor for machines that made milk shakes. At one time 1954 discovered a restaurant in San Bernardino had 8 machines. No one else had that many. He went there noticed people standing in line clamoring for those 15-cent hamburgers. He asked why didn't the McDonald's open another restaurant, he says "I was thinking about mixers, not hamburgers. If every McDonald's had 8 machines I would be rich. But McDonald brother shook his head and said, "See that house up there? That is home to me and I like it there. If we opened a chain I would never be home."
Ray saw an opportunity agreed to franchise in exchange for one-half of one percent of the gross receipts. Opened first store April 15, 1955. In 1960 there were 228 McDonald's. About 100 were opened each year until 1968 when rate increased to more than 200 a year.
1961 - Kroc bought control alone with the name all trademarks and copyrights from McDonald's for 2.7 million
"What opportunities are right in front of you, that you don't recognize?"
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