subject: Affiliate Marketing - Increase Your Conversion Rates Using the AIDA Formula (Part 2) [print this page] Affiliate Marketing - Increase Your Conversion Rates Using the AIDA Formula (Part 2)
This is the second part of my 2-part AIDA formula to increase the conversion rates of your affiliate marketing. If you haven't already read the first part, I strongly suggest you do since only by doing so, you will have a complete comprehension of this article. More importantly, all the four elements combine to increase your overall conversion rates.
Nevertheless, I have showed you how to generate Attention as well as to create and hold Interest in the first part of my article. Today, I will continue where I have left off and proceed to the next parts of the AIDA formula which is Desire and Action.
Desire
After successfully generation the Attention through the necessary channels and strategies as well as successfully creating and holding your prospects' Interest, you will now need to know how to create the desire so that they will want to make a purchase.
How do you make the connection between the problem that your prospects have with the solution you have? How do you make the connection between the need that your prospects have and your ability to fulfill it? This is where you will play with their emotions and by no means is this a bad thing. Create the desire by bringing in testimonials and positive reviews. It also pays if you truly understand your niche target audience. For that matter, take the time to conduct some research to learn how you are able to pull on their emotions.
Action
This is what matters most in any marketing formula. The last part of the AIDA formula will result in your prospects taking the necessary action. The AIDA formula ultimately will result in the sale of your marketing products in this case. Do bear in mind that the AIDA formula can be applied to everything and not limited to products and services only. For example, even if your intention is to build an email list, the process is the same. You will need to get them from the attention stage to taking the final action which is to sign up for your newsletter and such.
At the end of everything, it is the call of action that matters. Learning to understand this well will result in a higher conversion rate for your affiliate marketing and as a result, more sales and commission for you.
Pinky is a mom with 3 school children. A Sys
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