subject: The Customer Appreciation Technique [print this page] The Customer Appreciation Technique The Customer Appreciation Technique
In our efforts at improving anything in our lives, we tend to forget the things that got us there in the first place. When you grow your business, the same thing happens. Let's take customers as an example. You get so busy looking for new customers that you forget your old and existing customers. What about loyalty?
Clients who have been helping businesses rise shouldn't be taken for granted. In fact, they should be appreciated. When you show appreciation to your clients, it enhances loyalty, improves retention and can strengthen relationships. Letting your clients feel appreciated reminds them that you and your business exist especially for small businesses that are just starting out. Doing so is a small business help.
Your appreciation as a company can be shown in small gifts like gift cards, food or personal notes. You can also give out referral rewards, ebooks, reports, videos or other useful information products. You can also reach out invitations for a party to make them feel like they're a part of the entire business.
Another important thing that you can do for your clients or even your own employee staff is acknowledging the big life events happening to them such as being promoted, getting married or having a baby. These actions help with business relationships and strengthen it.
The act of sending out a gesture of appreciation means a great deal to your clients. It makes them feel valued and in return, they help in business recommendations and spreading a good word about your business.
