subject: How a Christmas eCard Can Benefit Your Business [print this page] How a Christmas eCard Can Benefit Your Business
Running a business would require more than handling day-to-day operations; it also needs strong ties with your clients. For this reason, successful multi-million companies are investing millions of dollars each year on gifts for their customers. However, gift-giving can be a double edged sword; it could be interpreted by your clients as generosity or you are being too pushy. Christmas is quite different though, it gives you all the excuse to send gifts since it is a traditional gift-giving season. Although you can give simple to extravagant gifts this season, let me share with you how a Christmas eCard can benefit your business.
#1 More economical
The prices of corporate gifts are rising each year. A pen with your company logo could cost $10 to $20 per piece and paper greeting cards cost $3 to $10 per piece yet they usually end up in the trash before they are even being opened. With these numbers, you will either end up spending thousands of dollars to cover each client or spend lesser but only reach a handful.
eCards on the other hand only cost approximately $0.50 each and discount prices and packages are even given to those who orders in bulk. For example, Just4U (an online business card mailing service) only charges $50 for 100 eCards, $212 for 500 eCards, $385 for 1000 cards, and $1157 for 5000 eCards. As you can see, you can save more as you send more.
#2 your clients will remember you
As a businessperson, I believe that making sure that you are being remembered by your customers should be on the top of your list because they are the ones who give you money. However, consumers of today are wise enough to know that gift is equals to advertisement. However, Christmas as a traditional gift-giving season is the best time when customers treat gifts as gifts. Sending an eCard ahead of time will make your clients remember you and might even buy from you if you attach promo coupons along.
#3 Makes an employee feel special
Aside from the customers, employees are the most important people that you should take care of if you want your business to run smoothly. You may have the best brain, but a business could sink without loyal and happy employees. That's why apart from generous Christmas bonuses, I usually give simple gifts to my employees during the holidays to make them feel extra special. However, since the price of goods has skyrocketed, sending eCards is the best option. It can make your employees feel remembered and special, especially if you write personal messages for each, without spending too much.
#4 Track if it has been read
Some eCard sending companies has the feature that allows you to track when an eCard has been received and opened by the recipient. Unlike other gifts, corporate eCards will allow you to evaluate if a customer is worth sending another gift for the next Christmases or not.
#5 adds traffic to your website
You can add a company logo in every eCard that links to your website. This will not only make it easier for your clients to visit your websit
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