subject: Discover Underused Social Media Marketing Ideas To Promote Your Law Firm [print this page] Lawyers often don't use all of the advertising available to them, and social media marketing is underused as a tool. It can be a great way to connect you to the public and give you better traffic to your websites when you use them.
They work because you get better search engine results which results in more traffic to your web presence. It offers an affordable way to connect you to potential clients and gives you the best exposure available. Make sure that what you do is useful to the people that are looking for it.
Video is one of the easiest ways to enhance your marketing strategy. YouTube is the most common hosting site, and you can use it to have a quick discussion on legal matters that can help you identify as an expert in your field. This can also help you get more views, but you must make them less then 10 minutes in length.
Videos can be added to blogs as well. You can have your blog written by you, or you can pay someone to keep it updated with valid content. With blogs, it is important not to be a commercial since the better the information you offer, the more people will return to it and consider you for other legal needs.
Podcasts are also very undervalued, and can explain basic tips for legal matters people need, such as wills if that is your focus. This can allow people to take them on mobile devices, and adding a link to your website can give you good exposure to the people that use them. They can offer an additional way for your videos and audio to reach potential clients, and as long as you offer valuable information, people will want to see them.
Facebook and Myspace can also be a great way to use multimedia, and they are for more then social engagements. Many people forget that the can be effective tools for marketing, but on Facebook a general information page sponsored by your firm may actually get you more fans and viewers then a fan page for your firm alone. This can be an added value to your business and can tap you into a virtually untapped market.
You can add these sites to your business cards which can help you promote your social media marketing plan. This can help make appear more personal to potential clients and make people seem like they know you, which can translate into more business for you.
