subject: How To Measure Your Success On Social Media Networks [print this page] Social Media Networks are online platform where people from diversifying background come, meet and share their life and business. Will you mind if the process is quite cost-effective and influential? I mean nobody will, because its all about the fact how smart you are and how elegantly you play with your scarce money to gain the maximum results for your business. Social media networks can pull large number of your potential prospects towards your business door and can easily turn them into profitable clients through persuasive and engaging activities. This is how social media pay back, when company invests time and energy in it and reaps fruitful outcome eventually.
Facebook, Twitter, Bebo, MySpace, Friends etc are the few famous social media networks, which hold more than a million of users on each network, while, Facebook is the largest network all across the globe. Now when you throw some social media campaign for your business or any particular brand, you need to measure the results you will get from it. It either will be a sixer or a clean bold, depending on how well your campaign has hit your niche.
Where are visitors coming from?
Usually when you throw social media campaign, you do it on various platforms. So, you need to figure out the two things, firstly how much traffic is on your network and secondly, the source where your victors are coming from.
How long they stay?
It is more important than page view, because when you measure the quality of visitor; you categorize it as one-time visitor or faithful one. For example if you have social media application on Facebook platform, you should know how much time is being spent on it. Is it increasing by the passage of time or decreasing? You can have some tracking software for that.
What is Bounce Rate?
Sometimes you happen to bring visitors on your desired page, but do they quickly leave? If you encounter it, you should concentrate on the content and theme of your application or page because they probably are not getting what they seek for.
Is your network increasing or not?
You need to know how rapid your network is increasing. Do you see daily addition in your fans, friends, and followers? How well they are interacting with one another?
How active they are?
You need to know the active ratio of your social media network. You better compare it with the active members vs total members, and actual picture will be clear. Activity can be measure in multiple ways, how they interact, how often they interact and how much time they spend on that page etc.
Do they talk about you?
Virility can be measured by the twitter tweets and Facebook updates etc, if they share information relevant to your business or not. If they do so, how much they can gather replies on it? Do they retweet it? Do Friends of Friends re-share it on their profiles?
These questions will help you out in knowing the success ratio of your social media campaign. For more information, you always can contact us at www.socialfactory.net
