subject: Quit Wasting Your Time! [print this page] Quit Wasting Your Time! Quit Wasting Your Time!
Friends, colleagues, fellow time-challenged entrepreneurs: Stop wasting valuable time and effort! Take it from me... I am a professional procrastinator, and I can piss away time with the best of them. Maybe it's my short attention span or my need for constant creativity. (What was I just talking about?)
Still, there is a far more egregious sin than procrastination: Wasting your time by waffling on your online brand. You could be suffering from that silent business killer: A.O.B.D. - "Ambiguous Online Brand Disease."
What is Ambiguous Online Brand Disease?
If you do not have a clear and compelling online brand, then you are guilty of wasting valuable time and resources in your business. Running a small business with an ambiguous brand is like building sand castles in the air. You must build a firm foundation under your castle, or it will come crashing down.
Your online brand is that solid foundation upon which your entire business is built. That's why you're only wasting your time unless you develop your brand first. If YOUR online brand is ambiguous, wishy-washy or confusing, your ideal clients will have a very hard time finding you. They won't have a clear understanding of what you do - and what you can do for them - so they will simply go elsewhere to get it.
Everything you do - all of your efforts - will be wasted if your prospects don't have a clear picture of who you are and how you can help them. A strong, well-defined online brand is the starting point of a successful and sustainable business.
If you want to quite wasting your time and get your brand in gear, visit www.LouBortone.com and learn more about our ass-kicking, time-saving programs and services. We've got the cure for "Ambiguous Online Brand Disease!"
TV writer/producer Lou Bortone is "The Online Video Guy," who gives small businesses and entrepreneurs the tools and rules for creati
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