subject: Why You Should Hire A Web Designer? [print this page] If you are looking to provide information or promote a business or service then one of the best approaches to do this is by going online and having a Web presence. Having a website to display information or to promote your company is an excellent means to expand your customer range and increase sales. Unlike other marketing strategies, a website can be accessed 24-7 and has a global reach.
Designing an effective website is not easy. A good website should have up to date content in the form of text and images. Additional features such as interactive forms and complex media - animations, vector graphics and videos will provide an extra advantage and oomph to your website. Many companies hire the services of a designer or developer to build their websites.
How would you go about selecting the right web designer? Prepare to dish out some cash a good web designer is not cheap to hire, unless they lack experience. But keep in mind that inexperienced web designers might have innovative ideas, so make sure you evaluate the designer that you are going to work with first. The most obvious way to judge a web designer is to check out their own website. This should give you an idea of what they are capable of doing. Certain website designers will have a portfolio online or recommendations by other clients this should help you make your decision.
Prior to hiring a designer, you should have some idea of what you would like on your website or how you would like to communicate with your customer. What information do you want on the site? How detailed do you want it to be? Will your website require constant updates? What about a database to store and retrieve information? Will you require the services of a search engine to increase traffic to your website? What about your budget?
Discuss your ideas with the designer, who should be able to fit in the missing pieces. If you are uncertain of what you have in mind, a good designer will be able to recommend a good layout and style to suit your purpose. Web designers should ensure that all major browsers such as IE and Firefox can support your website. Your website should be able to look the same on all computers with same layouts and font styles. A gold standard now for website designers is search engine optimisation. Your website will seem more credible if it is recognised by a major search engine such as Google.
