subject: How To Market Your Business Videos On YouTube [print this page] How To Market Your Business Videos On YouTube
With one of the world's largest user bases, YouTube is the premier online video site. It's also an extremely valuable tool for promoting your business. Keep reading to learn how to harness the power of YouTube for your business and drive customers to your videos.
1. Create your own YouTube "channel."
Having your own channel allows you to store all of your content in one, easily linkable location. It also makes it easier for users to subscribe to your videos, meaning potential customers will be notified every time you post a new video.
2. Customize your account.
Make yourself "searchable" by fully customizing your account and your channel. Stock your profile with keywords and really target your customer base by defining your account "type."
For example, YouTube allows you to set your account type as a "Guru" user which is great for businesses who want to set themselves up as experts in a particular field.
3. Create content that's "viral."
When creating YouTube content, you want to make a video that's "edutainment." You want to give your viewers a reason to come back.
So, skip the video of your marketing director giving a 30-minute speech and work on something that's useful and engaging. And remember, try to keep it to five minutes or less.
4. Utilize the website's tools.
By properly categorizing and "tagging" your videos on the YouTube site, you're driving users to your content. An unsorted video or an improperly tagged video isn't likely to get viewed amidst the millions of videos on YouTube. However, a hot video in the right niche category can quickly rise to the top.
Another useful tool available on the site is its social networking capacity. By participating in
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