subject: Promotional Campaigns: Do Small Businesses Really Need Them [print this page] Promotional Campaigns: Do Small Businesses Really Need Them
Large companies discovered that in order to exceed their normal profits, they needed to create promotional campaigns to boost sales. Everyday you see promotional campaigns in the newspapers, circulars, postcards, mail-packs, online, on television or billboards. Are promotions really worth the investment or are they just another run of the mill gimmick? In order to stay in the game of stiff competition, depending on the type of business you have, promotional campaigns are essential. Planning and successful implementation will help you fulfill the projected sales results you are looking to achieve.
Overall, small businesses could face challenges in marketing, due to the lack of resources, name recognition and not having an established clientele base. Promotions are a great way to offer special premiums to your clients, while keeping you abreast of current and future market trends. Adapting to change in different areas affecting the marketplace will help your company stay fresh and creative. Many companies may offer huge semiannual sales, while others may do weekly, monthly, quarterly or seasonal promotions.
What's the big fuss about promotional campaigns? Here are six good reasons why they are important for your small business:
o Promotions create name recognition and brand identification.
o Promotional campaigns help small businesses build credibility by targeting and communicating with your customers.
o Promotions offer networking opportunities with the community, other companies, distributors, etc.
o Promotions help to unleash your creativity.
o Promotions motivate your customers to buy above and beyond your normal business routine.
o Promotions give you the opportunity to introduce new products or services.
One advantage smaller companies have over larger businesses is the fact that you can make faster modifications to your promotional program without having to go through an intense and sometimes nerve racking chain of command. Another advantage small business have is the ability to easily evaluate results from your promotional campaigns in a shorter time frame.
Every business, regardless of the category, will eventually implement a promotional campaign of some magnitude. Look into the promotional opportunities you can tailor your business' tastes to, that would attract more prospective purchasing customers and retain your repeat business.
Kym Gordon Moore is a creative marketing strategist for Moore 2 It Productions and coordinates cost effective, creative marketing packages for
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