subject: What's the Best Way to Put Video on Your Website? [print this page] What's the Best Way to Put Video on Your Website?
The technology to put video on your website is constantly evolving and you need to keep abreast of all these changes to make your video web mastering as easy as possible.
It is my opinion, as an experienced webmaster that we should never get to fixed on using a particular piece of software, tool or web based application and when the performance of something new supersedes what you're currently using, you need to make the switch.
Over the years I have used most methods to put video on my websites and I'm always on the lookout to find the next best thing.
This includes were to host the video, what format and codec to use and how best to skin the video with players. Other considerations you need to think about are, is it possible to use cloud based hosting services like Amazon S3 or CloudFront, whether or not you can embed functionality into your video players like embedded Opt In forms, embedded Buy Buttons like Pay Pal and whether the video will auto re-direct after completion.
I have also used services like Media Melon, Sorenson 360, Bitgravity to name a few, but many of these web video services are focused towards the enterprise level businesses and the cost of these sometimes far exceeds the budgets for individual, web video consultants or SME's which have decided to add video to their websites.
In addition, other matters to consider are, if you finish with a service or somehow forget to pay will the online video service stop streaming your video's so it's vitally important that you are in full control of your multimedia assets, and this also includes your general web hosting also.
Online video marketing is also a key consideration for any web savvy business, but sometimes the technical hurdles can far out way the benefits particularly when costs are applied to using this marketing method. Video marketing is going to be the next big competitive advantage to those businesses who figure out how to take advantage of this.
All of this is happening because of the fast uptake of broadband and the light speed advances of new web based video solutions.
Web Video Analytics has to be another key determinant when choosing a video platform, think what it was like before the introduction of Google Analytics. Any one using video to promote their business, group or individual needs to be tracking who's watching and from where.
The good news in all of this is that many of the hurdles to getting video online and fast are becoming removed as we speak. In reality the only real obstacle to many businesses and individuals who could benefit from online video i
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