subject: Competitor Intelligence From YouTube [print this page] Competitor Intelligence From YouTube Competitor Intelligence From YouTube
Competitor intelligence can be found in many locations beyond the obvious databases, and one of these is YouTube. When Google acquired YouTube in 2005, it was already growing quickly as a leading video website. Since then, YouTube has become the biggest and most visited website for videos in the world. In fact, it is one of the top websites for any type of content. There is a huge wealth of information on YouTube, and even though being video rather than text makes it more difficult to search and analyze, it is a resource that no good intelligence analyst can ignore.
There are three primary ways of gathering competitor intelligence on YouTube.
Information gathered from your competitor's official channels. Many companies set up official YouTube channels to disseminate their messages to customers, partners and the general public. These are your first port of call for gathering intelligence. Make sure you subscribe to all official channels set up by your competitor.
Information gathered by searching for the right search terms. You should regularly conduct searches on YouTube for search terms that will reveal information about your competitors. These might include the names of key employees, or the newest products, or just your competitor's name.
Information gathered from the wider set of channels. Anyone who subscribes to the channels set up by your competitor, or to whose channels your competitor subscribes, is a target for your competitor intelligence monitoring. You should monitor as many as possible on a regular basis, analyzi
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