subject: Why You Should Give The Text Version Of Your Video [print this page] Why You Should Give The Text Version Of Your Video
I know people love videos, both from the point of view as marketers and those who like to sit and watch their favourite marketer or hear their voice as they go through their script. However, I also know some people's hearts sink when a 30 minutes or more video is announced and I'm one of them.
1 People work and learn in different ways. Using videos allows for that. In fact, I think the same person might learn in different ways at different times. For example, if the video is 2 or 3 minutes long, that's great, as there's no time lost if it turns out not relevant to what you're after. The trouble with longer videos is that you never know, usually until the end, whether it's been worth watching. So, if there's a PDF or text version of the video, it means you, or your visitor, can scan over it, mark it and so on. They could then easily go back to watch the video itself.
2 Not everyone can download the video fast enough. Or there's some other techie problem for them. If someone wants to watch a video yet can't access it, it just sets up frustration, including with the marketer. But providing a text version means they still get all the information and can click through or contact for more information. Also, if you're the marketer and you're not too great on video, it may be uninspiring to your visitors even though your content is great. A PDF back-up solves that problem.
3 SEO is better with text. Google(TM), for example, still prefers text as a means of judging content relevance and placing in the SERPs. Of course, there are video directory sites to get your video seen. But you can also put the video text into other directories for more traffic too. In fact, it could be argued that video is still secondary to the written version. That is, you start with the written content and re-use that in various ways, including in making a video.
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