subject: Secrets to Profitable Article Marketing [print this page] Secrets to Profitable Article Marketing Secrets to Profitable Article Marketing
Over the last 20 years, article marketing has established itself as the primary method for promoting products on the internet. With this efficient and easy technique, thousands of online entrepreneurs have discovered how easy making money quick on the internet can be. Regardless of whether you are using article marketing for affliate sales or promoting your own product, there are some common guidelines that will increase the effectiveness of your articles.1. Use of KeywordsKeywords are simply the words or phrases that are typed into search engines by online users. Using keywords effectively in articles is one of the most important factors for increasing article readership and driving quality traffic to the desired website link or sales page. It is first important to know that all keywords are not created equal. There are three important qualities that determine the level of effectiveness of your keywords. First, effective keywords have high search volume. Generally, any search volume greater than 1,000 searches per month is considered high. Second, effective keywords have a relatively low number of competing web pages. Generally, fewer than 30,000 competing pages is sufficient. Third, effective keywords target buyers. Simply put, avoid keywords that don't lend themselves to being monetized, such as "where to find free ebooks." Once the keywords are determined, they must be included in the article in a way that will result in a high page rank. The key is to keep it simple, and don't force the keywords. Overuse of keywords or forcing keywords could produce negative results in the search engine algorithms driving lower page ranks. Use keywords naturally. If possible include keywords in your title, in your text body (preferably in the first paragraph), and in any links that might be contained in your resource box. 2. Quality ContentWhile the quantity of articles you publish can certainly improve your chances of being read, the quality of the articles is equally, if not more, important. First, readers are very perceptive and can spot a poorly written article or an article without value. If you gain a reputation as this kind of writer, then you will find that your readership will dwindle. Another very important reason to write quality articles is because search engines will rank high quality articles with good content higher than poorly written articles. Search engines have progressed tremendously over the past couple of decades, and now they are capable of distinguishing if your article is well written and has good, original content. It is essential that you use correct spelling, good grammar, and original content to increase the chances of gaining a high search engine ranking.3. Resource BoxThe resource box an essential part of any article. This box at the bottom of your article gives you the chance to promote yourself and your product. First, ensure that you include some information about yourself as the author. If you are an expert on the article topic, include this along with some brief credentials. If you are not an expert, that's ok too. Just add general information about yourself and why you are interested in the topic. Readers want to know a little about the author, and this is your chance to provide this information.Second, be sure to include a link to the website of the product or service that you are promoting. Regardless of your product, remember to include the link so that readers can learn more about the topic and have a chance to view your offer. The website link should be placed on a line by itself below the other resource box text.Third, it is beneficial to include a keyword link in your resource box. Search engines tend to favor links, so if you use your keyword in your resource box, link the keyword to a squeeze page or sales page and help increase your article readership and back-linked webpage traffic.Whether you are new to article marketing or a seasoned veteran, the three above factors can be used to improve the effectiveness of your articles. If used appropriately, you will see an improvement in readership, an increase in traffic, and a boost in your online income.
